Marketing Manager - VH IW

Birla Carbon; Hinoba-an; On-site; PHP 792,000 - 1,452,000; Part time

Job summary

Aditya Birla Group's Fashion & Retail division seeks a marketing professional to shape and execute brand plans in India. You will work with agencies and internal teams to drive campaigns from concept to delivery, ensuring alignment with brand objectives and CRM goals.

The role emphasizes budgeting, vendor management, consumer insights, media planning, and campaign effectiveness, with a focus on timely execution and cost efficiencies across channels.

Responsibilities

• Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
• Negotiate with vendors to get the best rates for procuring marketing collaterals
• Ensure timely vendor onboarding, PO release and invoice submission for all vendors
• Define & track the targeted customer in terms of demographic & psychographic profile
• Understand triggers influencing buying, buying process and shopping behavior
• Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts
• Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium
• Ensure timely delivery of artworks and see through the execution of the same
• Ensure efficient Media Planning & Buying
• Plan the marketing Campaign Effectiveness
• Track consumer feedback and relay the same to the relevant teams
• Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
• Build Marketing Plans and Budget for executing on agreed objectives
• Innovate in marketing execution to build marketing cost efficiencies
• Agency Management
• Timely execution of all marketing collaterals
• Timely Delivery of all merchandise to partners
• Discover more about life at Aditya Birla Group

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Designation :

Location : India Karnataka BLR Yemalur - Block 2

Organization : Fashion & Retail

Job Description:

Key Result Areas

Supporting Actions

Impact the Brand Financials

• Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
• Negotiate with vendors to get the best rates for procuring marketing collaterals
• Ensure timely vendor onboarding, PO release and invoice submission for all vendors

Understand, Define & Continuously track evolving consumer needs

• Define & track the targeted customer in terms of demographic & psychographic profile
• Understand triggers influencing buying, buying process and shopping behavior

Develop Relationships with agency partners to build & execute Communication & Marketing plans

• Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts.
• Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium.
• Ensure timely delivery of artworks and see through the execution of the same.
• Ensure efficient Media Planning & Buying
• Plan the marketing Campaign Effectiveness
• Track consumer feedback and relay the same to the relevant teams

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

• Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
• Build Marketing Plans and Budget for executing on agreed objectives
• Innovate in marketing execution to build marketing cost efficiencies

Efficiency in marketing processes

• Agency Management
• Timely execution of all marketing collaterals
• Timely Delivery of all merchandise to partners
• Discover more about life at Aditya Birla Group