Brand & Campaign Architect

Birla Carbon; Hinoba-an; On-site; PHP 792,000 - 1,452,000; Part time

Job summary

Aditya Birla Group's Fashion & Retail division seeks a marketing professional to shape and execute brand plans in India. You will work with agencies and internal teams to drive campaigns from concept to delivery, ensuring alignment with brand objectives and CRM goals.

The role emphasizes budgeting, vendor management, consumer insights, media planning, and campaign effectiveness, with a focus on timely execution and cost efficiencies across channels.

Responsibilities

• Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
• Negotiate with vendors to get the best rates for procuring marketing collaterals
• Ensure timely vendor onboarding, PO release and invoice submission for all vendors
• Define & track the targeted customer in terms of demographic & psychographic profile
• Understand triggers influencing buying, buying process and shopping behavior
• Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts
• Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium
• Ensure timely delivery of artworks and see through the execution of the same
• Ensure efficient Media Planning & Buying
• Plan the marketing Campaign Effectiveness
• Track consumer feedback and relay the same to the relevant teams
• Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
• Build Marketing Plans and Budget for executing on agreed objectives
• Innovate in marketing execution to build marketing cost efficiencies
• Agency Management
• Timely execution of all marketing collaterals
• Timely Delivery of all merchandise to partners
• Discover more about life at Aditya Birla Group

Job description

Aditya Birla Group's Fashion & Retail division seeks a marketing professional to shape and execute brand plans in India. You will work with agencies and internal teams to drive campaigns from concept to delivery, ensuring alignment with brand objectives and CRM goals.

The role emphasizes budgeting, vendor management, consumer insights, media planning, and campaign effectiveness, with a focus on timely execution and cost efficiencies across channels.