Sr. Manager- I - MARKETING SC

ICICI Prudential Life Insurance; Hinoba-an; On-site; PHP 600,000 - 900,000; Full time

Job summary

ICICI Prudential Life Insurance is seeking a Marketing & Channel Strategy professional to drive channel, BTL, agency and partnerships marketing, aligning with business goals. You will lead campaigns, collaborate with Sales, Product, Digital, Brand and Analytics teams, and focus on AI-enabled marketing, automation and ROI.

With 5–7 years in related marketing, you will build communications for products and segments, support B2B/B2B2C, recruit advisors, and ensure strong brand visibility across

Qualifications

• 5–7 years in channel, BTL, distribution or product marketing (BFSI preferred).
• Strong understanding of AI tools, analytics, CRM, automation and dashboards.
• Ability to work with cross-functional teams and manage multiple stakeholders.
• Strong communication, innovation and project management skills.

Responsibilities

• Develop channel-wise marketing strategy aligned to business goals.
• Lead central campaigns, product launches, and seasonal/ acquisition campaigns.
• Collaborate with Sales, Product, Digital, Brand and Analytics on plans.
• Create product/segment communications from insights and distribution needs.
• Support B2B/B2B2C distribution with tailored programmes.
• Drive advisor recruitment through focused marketing initiatives.
• Strengthen partner/advisor engagement via digital, phygital and branches.
• Identify inefficiencies and drive automation, AI-enabled segmentation, optimisation.
• Implement emerging tech to boost partner experience and marketing efficiency.
• Ensure strong brand visibility across partner networks and touchpoints.
• Track ROI and insights for continuous improvement.
• Manage budgets, governance and compliance.

Skills

Channel marketing

BTL marketing

Product marketing

Cross-functional collaboration

Strong communication

Innovation

Project management

AI tools understanding

Tools

CRM

Analytics dashboards

Automation tools

Job description

Drive marketing across distribution- Banca, Agency and partnerships to enhance brand presence, enable sales, andsupport business growth. Leverage data, digital, MarTech and AI todeliver scalable, high-impact marketing for partners, advisors andcustomers.

Key responsibilities

• Developchannel-wise marketing strategy aligned to business goals
• Lead campaignsCentral campaigns, product launches, seasonal campaigns, acquisition andengagement programmes
• Partnerwith Sales, Product, Digital, Brand and Analytics teams to co-create marketingplans
• Buildproduct and segment - specificcommunication based on insights and business | distribution needs
• Support B2B and B2B2Cdistribution requirements through tailored marketing programmes
• Drive advisor recruitment - focused marketinginitiatives to support channel expansion
• Strengthenpartner and advisor engagement via digital, phygital and branch-levelactivations
• Identify processinefficiencies and drive automation, AI-enablement, segmentation andcampaign optimisation
• Implementemerging technology solutions that enhance partner experience and marketingefficiency
• Ensurestrong brand visibility across partner networks and customer touchpoints
• Trackperformance, ROI and insights for continuous improvement
• Managebudgets, governance and compliance

Candidate Profile

• 5–7years in channel, BTL, distribution or product marketing (BFSI | LI preferred)
• Strongunderstanding of AI tools, analytics, CRM, automation and dashboards
• Abilityto work with cross-functional teams and manage multiple stakeholders
• Strongcommunication, innovation and project management skills