Marketing Manager (urgent)

PCWORX IT Solutions; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

PCWORX IT Solutions is seeking an experienced Marketing Manager to drive our pre- and post-sales marketing initiatives. You will develop and execute strategies to boost brand visibility, generate qualified leads, and support the sales team in achieving business objectives.

This role directly influences our growth and market positioning. You will create integrated campaigns, manage digital channels, collaborate with sales, conduct market research, plan events, and analyze KPIs to optimise ROI

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 3–5 years of professional marketing experience in B2B technology or IT solutions.
• Proven experience in pre-sales and post-sales marketing support for sales teams.

Responsibilities

• Develop and implement integrated marketing campaigns supporting pre-sales lead generation and post-sales engagement.
• Create content and collateral including case studies, whitepapers, brochures, and digital assets.
• Manage digital channels (email, social media, content marketing, online ads) to drive qualified leads.
• Collaborate with sales to align marketing with revenue targets and customer needs.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Plan events, webinars, demos, and conferences to build brand awareness.
• Analyse KPIs and report marketing performance to senior management.
• Manage marketing budget and optimise ROI.
• Build relationships with external partners, vendors, and media outlets.
• Develop retention programs to support post-sales engagement.

Skills

Marketing strategy

Lead generation

Digital marketing

Content creation

Campaign management

Analytics

CRM/Marketing automation

Social media management

Education

Bachelor's degree in Marketing, Business Admin, Communications

Tools

Marketing automation software

Analytics platforms

Social media management tools

Content management systems

Job description

About the role

This is an urgent hiring opportunity for a strategic professional who will play a key role in driving our pre- and post-sales marketing initiatives. As Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, generate qualified leads, and support our sales team in achieving business objectives. This position is critical to our growth strategy and will directly influence the company's market positioning and revenue generation.

Key responsibilities

• Develop and implement integrated marketing campaigns that support both pre-sales lead generation and post-sales customer engagement initiatives


• Create compelling marketing content and collateral, including case studies, whitepapers, product brochures, and digital marketing materials that resonate with target audiences


• Manage and optimise digital marketing channels, including email marketing, social media, content marketing, and online advertising platforms to drive qualified leads


• Collaborate closely with the sales team to understand customer needs, market feedback, and sales pipeline requirements to align marketing efforts with revenue targets


• Conduct market research and competitive analysis to identify emerging trends, opportunities, and positioning strategies within the IT solutions industry


• Plan and execute marketing events, webinars, product demonstrations, and industry conferences to build brand awareness and generate business opportunities


• Analyse marketing performance metrics and key performance indicators (KPIs) to measure campaign effectiveness and provide regular reports to senior management


• Manage marketing budget allocation, ensuring cost-effective deployment of resources and maximising return on investment (ROI)


• Build and maintain relationships with external partners, vendors, and media outlets to enhance brand visibility and marketing reach


• Develop customer retention and loyalty programmes that support post‑sales engagement and long‑term client relationships

What we're looking for

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field


• Minimum of 3-5 years' professional experience in marketing, with proven experience in B2B technology or IT solutions marketing


• Demonstrated expertise in pre‑sales and post‑sales marketing strategies, particularly in supporting sales teams and driving customer acquisition


• Strong proficiency in digital marketing tools and platforms, including marketing automation software, analytics platforms, social media management tools, and content management systems


• Excellent written and verbal communication skills with the ability to create clear, persuasive marketing messages for diverse audiences


• Proven ability to develop, manage, and execute multi‑channel marketing campaigns from conception through completion


• Strong analytical and data‑driven mindset with experience in measuring, interpreting, and acting on marketing metrics and KPIs


• Experience in project management and the ability to manage multiple initiatives simultaneously whilst maintaining attention to detail


• Creative thinking and problem‑solving abilities with a strategic approach to achieving business objectives


• Knowledge of the IT solutions industry, emerging technologies, and market trends is highly desirable


• Excellent interpersonal and team collaboration skills, with the ability to work effectively across departments and with external stakeholders