Global Marketing Manager

Open iT, Inc.; Lucena; Hybrid; PHP 2,400,000 - 3,600,000; Full time

Job summary

Open iT, Inc. is seeking an experienced Global Marketing Manager to lead our global marketing function. You will own strategy, pipeline targets, budget, and team leadership in a complex enterprise software environment.

This is a leadership role with hands-on involvement as needed, collaborating with Sales leadership and executive teams across regional markets.

Qualifications

• Minimum 10+ years in B2B marketing, preferably enterprise software or SaaS.
• At least 5+ years leading and developing a global marketing team.
• Proven ability to own pipeline targets and influence revenue.
• Experience managing marketing budgets and ROI-driven investments.
• Strong track record in large, complex enterprise sales with long cycles.
• Collaborates closely with Sales on pipeline gen and target accounts.
• Solid positioning, messaging, demand gen, and GTM strategy experience.
• Experience marketing across multiple regions or global markets.
• Familiarity with CRM, marketing automation, and sales intel tools.

Responsibilities

• Own the global marketing strategy and pipeline targets sourced and influenced by marketing.
• Develop and manage the annual marketing plan and budget with ROI focus.
• Lead, coach, and develop the global marketing team and external partners.
• Partner with Sales leadership on target accounts and pipeline reviews.
• Own positioning, messaging, competitive strategy, and content direction.
• Set strategy across ABM, digital, events, partners, and content marketing.
• Identify new markets, industries, and customer segments with leadership.
• Build compelling customer proof including case studies and ROI stories.
• Report marketing performance and business impact to senior leadership.

Skills

Pipeline ownership

Team leadership

Budget management

Go-to-market strategy

Global marketing

CRM tools

10+ years B2B marketing

5+ years leadership

Enterprise software marketing

Sales alignment

Tools

Salesforce

HubSpot

Dynamics

Mailchimp

Apollo

ZoomInfo

Job description

We are seeking an experienced Global Marketing Manager to lead our global marketing function. This role is responsible for marketing strategy, pipeline contribution, team leadership, positioning, and budget ownership. The successful candidate will work closely with Sales and executive leadership to drive growth in a complex, enterprise B2B environment with high-value opportunities, long sales cycles, and multiple stakeholders.

This is primarily a leadership role, with hands‑on involvement when needed.

Key Responsibilities:

• Own the global marketing strategy and marketing-sourced and marketing-influenced pipeline targets.
• Develop and manage the annual marketing plan and budget, reallocating resources based on performance and ROI.
• Lead, hire, coach, and develop the global marketing team and manage external agencies and partners.
• Partner with Sales leadership on target accounts, opportunity definitions, follow-up standards, and pipeline reviews.
• Own Open iT's positioning, messaging, competitive strategy, and content direction.
• Set the strategy across account-based marketing, digital, events, partner, customer, and content marketing, and hold the team accountable for delivery.
• Identify and validate new markets, industries, and customer segments with leadership.
• Build strong customer proof, including case studies, references, and quantified ROI stories.
• Report marketing performance and business impact regularly to senior leadership.

Required Qualifications:

• 10+ years of B2B marketing experience, preferably in enterprise software, SaaS, or technical software.
• 5+ years of experience leading and developing a marketing team.
• Proven experience owning pipeline targets and demonstrating marketing impact on revenue.
• Experience managing marketing budgets and making investment decisions based on results.
• Strong experience in enterprise, high-value, long-cycle B2B sales environments.
• Experience partnering closely with Sales on pipeline generation and target accounts.
• Strong background in positioning, messaging, demand generation, and go‑to market strategy.
• Experience marketing across multiple regions or global markets.
• Familiarity with CRM, marketing automation and sales intelligence tools such as Salesforce, HubSpot, Dynamics, Mailchimp, Apollo, or ZoomInfo.
• Excellent leadership, analytical, communication and stakeholder-management skills.

Preferred Qualifications:

• Experience in software license management, engineering software, software asset management, or related technical markets.
• Experience marketing to engineering-intensive industries.
• Experience with account-based marketing and new market development.
• Experience managing global or distributed teams.

Location:

Global; preferably near an Open iT office. Collaboration across multiple time zones and occasional international travel may be required.