Marketing Manager - Global Own Brands & Exclusives

Csod; Pasay; On-site; PHP 1,339,000 - 2,009,000; Full time

Job summary

Csod is seeking a Marketing Manager for Global Own Brands and Exclusives (GOBE) to plan and implement integrated marketing communications support for Watsons Health & Beauty Own Brands. This role partners with the Senior Marketing Manager to craft brand building, category building and tactical campaigns to drive customer engagement and brand love.

You will build awareness and brand love across health and beauty categories, drive traffic O+O to hit sales targets, and lead programs across

Qualifications

• Experience planning and implementing integrated marketing communications for brands.
• Ability to drive brand awareness and customer engagement across health and beauty categories.
• Experience in advertising, PR activations and partnerships is a plus.

Responsibilities

• Planning and implementing integrated marketing communications support for Watsons Health & Beauty Own Brands.
• Build awareness and brand love for Watsons Own Brand across health and beauty categories.
• Drive traffic O+O to achieve commercial objectives for the brands.
• Lead development and implementation of integrated marketing programs across Advertising, PR, Local Marketing, and Partnerships.
• Efficient management of Advertising & Promotion resources.
• Drive social media presence and engagement through content management, media buying and online activations.
• Monitor brand health and conduct consumer studies to translate insights into actionable programs.

Skills

Integrated marketing communications

Brand building

Digital marketing

Social media management

Content management

Media buying

Partnerships

Job description

Csod is seeking a Marketing Manager for Global Own Brands and Exclusives (GOBE) to plan and implement integrated marketing communications support for Watsons Health & Beauty Own Brands. This role partners with the Senior Marketing Manager to craft brand building, category building and tactical campaigns to drive customer engagement and brand love.

You will build awareness and brand love across health and beauty categories, drive traffic O+O to hit sales targets, and lead programs across