MARKETING MANAGER

HI CARS, INC.; Metro Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

HI CARS, INC. in Metro Manila seeks a Marketing Manager to lead strategies supporting vehicle sales, aftersales, and dealership growth for Honda and Isuzu outlets.

You will head digital marketing, social media, events, and customer engagement, leveraging AI and data-driven tools to boost effectiveness. The role includes planning annual and monthly programs, managing campaigns, content creation, partnerships, and performance reporting, collaborating with Sales, Aftersales, and external agencies

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 3–5 years of marketing experience; automotive/dealership preferred.
• Strong experience in social media management and digital marketing.
• Knowledge of major platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn).
• Proficient in using AI tools for marketing and content development.

Responsibilities

• Develop and implement marketing plans aligned with dealership sales objectives.
• Lead social media and digital marketing, content creation, and campaigns.
• Plan events, promotions, and partnerships to drive engagement and leads.
• Coordinate with Sales, Aftersales, and external agencies for campaigns.
• Monitor performance metrics and optimize ROI across channels.
• Ensure brand consistency and compliance with Honda & Isuzu guidelines.
• Manage budget and report marketing performance to Management.
• Lead and mentor marketing team and stakeholders.

Skills

Social media management

Digital marketing

Content creation

Copywriting

Campaign planning

Event management

AI marketing tools

Analytics

Project management

Communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Communications

Job description

The Marketing Manager is responsible for developing and executing marketing strategies that support vehicle sales, aftersales, customer acquisition, brand awareness, and dealership growth for Honda and Isuzu dealerships. The role will lead digital marketing, social media, events, promotions, and customer engagement initiatives while leveraging AI and data-driven tools to improve marketing effectiveness and efficiency.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement annual and monthly marketing plans aligned with dealership sales and business objectives.
• Create marketing strategies for vehicle sales, aftersales, parts, and service.
• Monitor market trends, customer behavior, competitor activities, and automotive industry developments.
• Develop campaigns based on dealership targets, customer segments, and local market opportunities.

2. Social Media & Digital Marketing

• Manage and grow the dealership's presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms.
• Develop engaging content such as vehicle features, promotions, customer testimonials, events, reels, and short-form videos.
• Plan and maintain a social media content calendar and ensure consistent posting.
• Manage digital campaigns, lead-generation activities, and online promotions.
• Monitor social media performance, engagement, reach, leads, and conversion.
• Respond to or coordinate responses to customer inquiries and online comments/messages.
• Coordinate with Sales and Aftersales teams to ensure online leads are properly endorsed and followed up.

3. AI & Marketing Technology

• Utilize AI tools to support content creation, campaign development, market research, copywriting, customer insights, and marketing planning.
• Use AI-assisted tools to generate and improve social media captions, scripts, campaign concepts, presentations, and marketing materials.
• Explore AI tools for image/video creation, editing, customer segmentation, lead analysis, and reporting.
• Identify opportunities to automate repetitive marketing tasks and improve team productivity.
• Ensure responsible and appropriate use of AI while maintaining brand standards, accuracy, confidentiality, and data privacy.

4. Campaigns & Promotions

• Plan and execute dealership promotions, product launches, sales events, test-drive activities, and customer engagement programs.
• Develop promotional materials in coordination with Honda and Isuzu brand guidelines.
• Coordinate with Sales, Aftersales, and external suppliers to ensure successful campaign implementation.
• Evaluate campaign effectiveness and recommend improvements.

5. Events & Community Engagement

• Plan and manage dealership events, mall displays, auto shows, community activities, and customer events.
• Develop partnerships with local businesses, organizations, schools, communities, and other potential partners.
• Identify opportunities to increase dealership visibility and generate qualified leads.

6. Lead Generation & Customer Engagement

• Develop strategies to generate qualified leads through digital and offline marketing activities.
• Monitor and analyze marketing-generated leads and coordinate with Sales teams for proper follow-up.
• Develop customer engagement and retention initiatives.
• Support campaigns designed to increase repeat purchases, referrals, and aftersales visits.

7. Content Development & Brand Management

• Oversee the development of marketing collaterals, posters, videos, presentations, digital advertisements, and other promotional materials.
• Ensure all marketing communications are accurate, professional, and aligned with Honda and Isuzu brand standards.
• Coordinate with designers, photographers, videographers, agencies, and other marketing suppliers.

8. Budget & Performance Management

• Prepare and monitor the marketing budget and ensure efficient use of resources.
• Track key marketing metrics such as leads, reach, engagement, conversion, cost per lead, campaign ROI, and customer acquisition.
• Prepare regular marketing performance reports for Management.
• Recommend data-driven improvements to marketing strategies and campaigns.

9. Team & Stakeholder Management

• Lead and coach the team.
• Coordinate closely with Branch Managers, General Sales Managers, Sales Executives, Aftersales, and other departments.
• Manage external marketing agencies, suppliers, and partners.
• Ensure timely execution of marketing activities across Honda and Isuzu dealerships.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 3–5 years of experience in marketing, preferably in the automotive, retail, or dealership industry.
• Strong experience in social media management and digital marketing.
• Knowledge of Facebook, Instagram, TikTok, YouTube, LinkedIn, and digital advertising platforms.
• Experience in content creation, copywriting, campaign planning, and event management.
• Proficient in using AI tools for marketing and content development.
• Strong analytical, communication, project management, and organizational skills.
• Creative, proactive, and results-oriented.
• Willing to work on weekends or during dealership events when required.