Brand & Marketing Manager

Ayuda Business Management Solutions Inc.; Philippines; On-site; PHP 1,339,000 - 2,009,000; Full time

Benefits offered by this job

HMO

Job summary

Ayuda Business Management Solutions Inc. in Taguig is seeking a Brand & Marketing Manager to lead 360° campaigns across Hong Kong and Manila, aligning brand positioning with revenue growth through digital, social, and offline activations.

You will mentor agencies, manage PR and influencer partnerships, oversee creative production, and collaborate with chefs, operations, and events to drive engagement and sales while tracking ROI.

Qualifications

• Proven background leading marketing campaigns in F&B, hospitality, lifestyle, or consumer brands.
• Strategic and hands-on ability to translate strategy into executable marketing plans.
• Strong commercial mindset with ROI tracking experience.
• Experience managing brand consistency across platforms.

Responsibilities

• Develop and execute 360° marketing campaigns across Hong Kong and Manila.
• Align brand positioning with revenue growth through digital, social, and offline activations.
• Lead brand launches, content strategies, and digital activations to drive engagement and sales.
• Build authentic connections with fitness and wellness communities.
• Manage PR initiatives, influencer partnerships, and media relations.
• Oversee creative production of marketing assets across channels.
• Collaborate with chefs, operations, and events teams.
• Track performance metrics, optimize campaigns, and report ROI.
• Mentor agencies, creatives, and internal marketing staff.

Skills

Campaign leadership

Brand management

Digital marketing

PR partnerships

Analytics / ROI

AI marketing tools

Content strategy

Leadership

Project management

Communication

Tools

Canva

Adobe Creative Cloud

Premiere Pro

CapCut

Job description

Ayuda Business Management Solutions Inc.

Negotiable

On-site - Taguig 5-10 Yrs Exp Bachelor Full-time

Job Description

Insurance Health & Wellness

HMO

Brand & Marketing Manager – Premium Pastry & Lifestyle Brand

Responsibilities:

• Develop and execute 360° marketing campaigns across Hong Kong and Manila.
• Align brand positioning with revenue growth through digital, social, and offline activations.
• Lead brand launches, content strategies, and digital activations that drive engagement and sales.
• Build authentic connections with fitness and wellness communities.
• Manage PR initiatives, influencer partnerships, and media relations.
• Oversee creative production of marketing assets (digital, print, video).
• Collaborate with cross‑functional teams including chefs, operations, and events.
• Track performance metrics, optimize campaigns, and report ROI.
• Mentor agencies, creatives, and internal marketing staff.

Qualifications:

• Minimum 8 years of marketing experience in F&B, hospitality, lifestyle, or consumer brands.
• Proven track record in end‑to‑end 360° campaign planning and execution.
• Passion for health, fitness, and wellness; active lifestyle participation strongly preferred.
• Strong portfolio showcasing successful campaigns, launches, and measurable results.
• Proficiency in AI‑powered marketing tools (ChatGPT, Gemini, Claude, Midjourney, Meta AI, Canva AI).
• Skilled in creative production tools (Canva, Adobe Creative Cloud, Premiere Pro, CapCut).
• Experience in PR, influencer partnerships, and event coordination.
• Excellent communication and project management skills.
• Strong analytical mindset with ability to measure ROI and optimize campaigns.
• Entrepreneurial, self‑starter attitude with ability to work independently.

Marketing Manager

Skills & Qualifications:

• Experience: Proven background in marketing campaign leadership, commercial planning, and brand management within hospitality, lifestyle, or F&B sectors.
• Strategic & Hands‑On Skills: Ability to translate group‑level strategy into clear, executable marketing plans while directly managing campaign rollouts.
• Revenue Focus: Strong commercial mindset with experience tracking ROI, bookings, covers, and guest retention; capable of aligning marketing with revenue growth.
• Brand Management: Expertise in safeguarding brand positioning, ensuring consistency in visuals, tone of voice, and messaging across all platforms.
• Digital & Content Oversight: Skilled in managing content strategies for social media (Instagram, Facebook, TikTok), community engagement, and guest communications.
• Partnerships & PR: Experience building partnerships with lifestyle brands, corporates, event organizers, and media; supporting PR initiatives with clear campaign angles.
• Leadership: Ability to mentor Brand Managers and marketing team members, foster collaboration across departments, and maintain structured reporting.
• Analytical Skills: Strong data‑driven approach, using CRM insights and performance metrics to optimize campaigns and identify growth opportunities.
• Project Management: Excellent organizational skills to manage multiple campaigns simultaneously, ensuring on‑time and on‑budget execution.
• Creativity & Accountability: Entrepreneurial mindset with a balance of creativity and commercial discipline, delivering measurable business impact.