Marketing Manager (Retail)

John Clements Consultants, Inc.; Metro Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

John Clements Consultants, Inc. is seeking a Marketing Manager to own the company’s marketing strategy and execution across PR, influencer relations, social media, events, and digital channels. The role reports to the CEO and aims to protect and grow brand equity while driving footfall and sales at all retail locations.

You will lead coordination with external agencies and vendors, ensure on-brand execution, and translate global guidelines into local campaigns with a hands-on, strategic approach.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 5–8 years of marketing experience across PR, social media, influencer marketing, and events.
• Experience managing PR, creative, or social media agencies with budget/scope oversight.
• Strong understanding of Philippine media, influencer, and retail landscape.
• Hands-on with social media management and content planning tools.
• Knowledge of Canva, Adobe Photoshop, or Illustrator for content guidance.

Responsibilities

• Develop and execute the annual marketing strategy and calendar, aligned with objectives and global brand guidelines.
• Own the marketing budget across PR, influencer marketing, events, social media, and digital campaigns — planning, allocation, tracking, reporting.
• Ensure brand consistency across all consumer touchpoints, including stores, social media, PR, events, and partner channels.
• Build and manage the internal marketing team, systems, and processes needed to support growth.
• Develop and execute the overall PR strategy, communication framework, and message house for the brand.
• Own influencer strategy, research, and selection in line with brand positioning and campaign goals.
• Own the social media strategy and monthly content calendar across Facebook, Instagram, TikTok, and emerging platforms.
• Plan and oversee store openings, launches, and brand activations end-to-end, including supplier and vendor coordination.
• Plan, execute, and optimize paid social and search campaigns, including Meta Ads, TikTok Ads, and Google Ads/Search.
• Translate global campaign guidelines into locally executable in-store campaigns.

Skills

Marketing strategy

PR & media relations

Social media management

Influencer marketing

Brand management

Budget management

Vendor negotiation

Team leadership

Bilingual (English/Filipino)

Education

Bachelor’s degree in Marketing or related

Tools

Canva

Adobe Photoshop

Illustrator

Job description

About the role

The Marketing Manager will own the company’s marketing strategy, execution, and performance across public relations, influencer relations, social media, events, and digital channels. This role is the single point of accountability for public relations, influencer/KOL relations, media relations, events and activations, and social media/community management.

The role will also lead coordination with external marketing, PR, and creative agencies and vendors to ensure aligned, on-brand execution. The Marketing Manager will report directly to the CEO and will be responsible for protecting and growing brand equity, driving footfall and sales across all retail locations, and ensuring consistent brand messaging in line with global brand guidelines.

Key Responsibilities

• Develop and execute the annual marketing strategy and calendar, aligned with business objectives, store expansion plans, and global brand guidelines.

• Own the marketing budget across all pillars, including PR, influencer marketing, events, social media, and digital campaigns — planning, allocation, tracking, and reporting.

• Ensure brand consistency across all consumer touchpoints, including stores, social media, PR, events, and partner channels.

• Build and manage the internal marketing team, systems, and processes needed to support the company’s growth.

• Develop and execute the overall PR strategy, communication framework, and message house for the brand.

• Own influencer strategy, research, and selection in line with brand positioning and campaign goals.

• Own the social media strategy and monthly content calendar across Facebook, Instagram, TikTok, and emerging platforms.

• Plan and oversee store openings, launches, and brand activations end-to-end, including supplier and vendor coordination.

• Plan, execute, and optimize paid social and search campaigns, including Meta Ads, TikTok Ads, and Google Ads/Search.

• Translate global campaign guidelines, seasonal directions, and visual assets into locally executable in-store campaigns.

About You

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.

• 5–8 years of experience in marketing, with direct experience across PR, social media, influencer marketing, and events — ideally within retail, fashion, lifestyle, or consumer brands.

• Proven experience managing PR, creative, or social media agencies, including budget and scope management.

• Strong understanding of the Philippine media, influencer, and retail landscape.

• Hands-on experience with social media management and content planning tools.

• Working knowledge of graphic design software such as Canva, Adobe Photoshop, or Illustrator to guide, edit, or produce content when needed.

• Insight-driven, with hands-on experience running and optimizing paid social and search campaigns, including Meta Ads, TikTok Ads, and Google Ads/Search.

• Strong project management, vendor and agency negotiation, and stakeholder management skills.

• Excellent written and verbal communication skills in English and Filipino.

• Highly organized, hands-on, and comfortable operating both strategically and at the execution level within a lean team.

• Mandarin-speaking candidates are preferred but not required.