Marketing Manager

Bellshayce Foods, Inc.; Mandaue; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Competitive compensation package

HMO upon regularization

Personal Accident Insurance

Complete statutory benefits

Training & development

Company events & activities

Career growth

Job summary

Bellshayce Foods, Inc. is seeking a dynamic Marketing Manager to lead planning, execution, and optimization of marketing strategies in the FMCG/food sector.

You will strengthen brand presence, drive sales growth, and manage a cross-functional team across retail, HRI, distributors, and digital channels. The role requires 3+ years in food FMCG marketing, with a track record in brand-building, campaigns, and cost-controlled activations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or Food Technology (MBA preferred).
• 3+ years in marketing within FMCG/food manufacturing, with meat products exposure.

Responsibilities

• Develop and execute integrated marketing strategies aligned with objectives.
• Oversee branding, advertising, and promotional campaigns.
• Lead digital marketing initiatives (social media, SEO, email, online ads).
• Perform market research and competitor analysis to identify opportunities.
• Collaborate with Sales and Operations to boost product visibility and revenue.
• Monitor campaign performance and ROI; manage marketing budget.

Skills

Brand management

Digital marketing

Budget management

Market research

Cross-functional leadership

Meat industry knowledge

Education

Bachelor's degree in Marketing / Business Admin / Food Tech

MBA or Brand Management training (preferred)

Job description

About the role

Bellshayce Foods, Inc. is looking for a dynamic and results-driven Marketing Manager who will lead the planning, execution, and optimization of marketing strategies to strengthen brand presence and drive sales growth. This role requires a strategic thinker with strong leadership skills and a passion for building impactful campaigns in the FMCG/food industry. The Marketing Manager will play a key role in driving the company's growth by strengthening brand awareness and market presence. This position requires both strategic planning and hands-on execution, ensuring that all marketing initiatives contribute to business success and long-term sustainability.

Key responsibilities

• Develop and execute integrated marketing strategies aligned with company objectives
• Manage and oversee branding, advertising, and promotional campaigns
• Lead digital marketing initiatives (social media, SEO, email, and online ads)
• Conduct market research and competitor analysis to identify opportunities
• Collaborate with Sales and Operations teams to boost product visibility and revenue
• Monitor and analyze campaign performance, ensuring strong ROI
• Manage the marketing budget effectively
• Lead, train, and mentor the marketing team

About you

• Bachelor's degree in Marketing, Business Administration, or Food Technology; MBA or advanced training in Brand Management preferred
• 3+ years in marketing within food manufacturing/FMCG, with direct exposure to processed and raw meats
• Proven ability to build and strengthen brand identity for meat products, including positioning, packaging, and consumer perception management
• Demonstrated success in planning and executing marketing activations across multiple channels: Retail (Supermarkets, Wet Markets), HRI (Hotels, Restaurants, Institutions), Distributors/Resellers, and Digital & Social Media
• Skilled in designing cost-controlled promotions (rebates, bundles, incentives) aligned with CTS ceilings
• Strong ability to benchmark against competitors, track off take, and adjust activations based on channel performance
• Knowledge of food safety regulations, cold chain requirements, and proper documentation for marketing programs
• Capable of managing cross-functional teams, motivating distributor salesmen, and coordinating with operations for seamless execution

Benefits

• Competitive compensation package
• HMO upon regularization
• Personal Accident Insurance upon regularization
• Complete statutory benefits
• Training & development opportunities
• Company events and activities
• Supportive work culture and career growth

About us

Bellshayce Foods, Inc. is a food manufacturing company based in Mandaue City, Cebu, Philippines.