Marketing Manager

MetroMart Technologies, Inc.; Philippines; On-site; PHP 400,000 - 640,000; Full time

Job summary

MetroMart Technologies, Inc. in the Philippines is seeking a proactive events and partnerships professional to lead on-ground activations, pop-up events, and strategic campaigns across MetroMart markets.

You will drive customer acquisition, app downloads, and local visibility through creative, fast-paced activations. Collaborate with supermarkets, stores, malls, and communities; manage booth design, staffing, budgets, and supplier relationships to deliver high-ROI activations.

Responsibilities

• Lead the planning and execution of on-ground brand activations, pop-up events etc to drive customer acquisition and app downloads.
• Conceptualize and manage experiential campaigns that enhance customer engagement and brand recall.
• Oversee booth design, merchandise, logistics, and staffing for event executions.
• Ensure high-quality rollout of activations within short timelines (often under 72 hours) while optimizing resources and maintaining brand standards.
• Identify and develop co-branding and sponsorship opportunities with supermarkets, stores, malls and local communities.
• Negotiate premium placements and cost-efficient sponsorships, securing significant savings while maximizing exposure.
• Collaborate with external partners to launch joint campaigns and localized activations across key MetroMart markets.
• Develop growth-driven activation strategies for new city launches and seasonal campaigns.
• Track and analyze key performance metrics such as registrations, voucher redemptions, and conversion rates to optimize campaign performance.
• Track and measure results from on-ground activations such as cost-per-download, CAC and report data to management.
• Work cross-functionally with the digital marketing, FMCG, CRM, and operations teams to ensure campaign integration and alignment with business goals.

Job description

About the role

Why work for MetroMart?

• We are a dynamic and rapidly growing company, offering a fast-paced and innovative work environment.

• Collaborate with experienced professionals and contribute to the growth of the online grocery industry.

• Be part of a team that values creativity, initiative, and results-driven performance.

• Enjoy opportunities for career advancement and personal development.

Job Responsibilities:

In this role, the primary responsibilities will include (but are not limited to):

Brand Activations & Events

• Lead the planning and execution of on-ground brand activations, pop-up events etc to drive customer acquisition and app downloads.

• Conceptualize and manage experiential campaigns that enhance customer engagement and brand recall.

• Oversee booth design, merchandise, logistics, and staffing for event executions.

• Ensure high-quality rollout of activations within short timelines (often under 72 hours) while optimizing resources and maintaining brand standards.
  

Strategic Partnerships

• Identify and develop co-branding and sponsorship opportunities with supermarkets, stores, malls and local communities.

• Negotiate premium placements and cost-efficient sponsorships, securing significant savings while maximizing exposure.

• Collaborate with external partners to launch joint campaigns and localized activations across key MetroMart markets.
  

Campaign Management & Growth Initiatives

• Develop growth-driven activation strategies for new city launches and seasonal campaigns.

• Track and analyze key performance metrics such as registrations, voucher redemptions, and conversion rates to optimize campaign performance.

• Track and measure results from on-ground activations such as cost-per-download, CAC (customer acquisition costs) and report data to management

• Work cross-functionally with the digital marketing, FMCG, CRM, and operations teams to ensure campaign integration and alignment with business goals.
  

Creative & Production Oversight

• Oversee creative production of event materials, merchandise, and branded collaterals.

• Implement guerrilla marketing tactics and community-based promotions to strengthen local visibility.

• Manage supplier relationships, cost negotiations, and budget control to deliver high ROI activations.