Marketing Officer

AGP Corporation; Metro Manila; On-site; PHP 600,000 - 800,000; Full time

Job summary

AGP Corporation in the Philippines is seeking a Trade Marketing professional to craft brand strategies, coordinate promo programs, and drive field activities. You will work with multiple teams to implement campaigns, gather market data, and monitor budgets.

The role requires fieldwork readiness, strong presentation skills, and the ability to manage campaigns from concept to execution. The ideal candidate has a business-focused degree, 2+ years in Trade Marketing, and solid Excel/PowerPoint

Qualifications

• Bachelor's degree in Business Management or Marketing is required.
• Minimum 2 years experience in Trade Marketing.
• Above average Microsoft Excel and PowerPoint skills.
• FMCG Sales experience is a plus.
• Willing to do fieldwork.
• Knowledgeable in product presentation.
• Marketing strategy and campaign planning skills.
• Strong communications across organization levels.
• Conscientious, organized and persistent.
• Excellent time management and ability to multi-task.

Responsibilities

• Develop brand strategies and plans with related teams and obtain management approval.
• Liaise with other departments to ensure smooth program implementation.
• Gather and process data to aid management decisions (sales, pricing, registration, trends).
• Monitor competitor activities related to the 4P's.
• Facilitate promotions at dealer level, including communications and promo materials.
• Convey promotions through media (website, social media).
• Develop various displays and promotional merchandise production.
• Monitor and supervise the marketing budget.
• Ensure logo usage is correct across media and merchandise.
• Perform other necessary marketing activities as required.

Skills

Microsoft Excel

PowerPoint

Communications

Time management

Planning

Multi-tasking

Education

Bachelor's Degree in Business Management/Marketing

Job description

About the role

Gather market information, derive insight, and create the strategy to increase brand awareness and increase sales of our distribution business.

Key responsibilities

• Come up with brand strategies and plans in cooperation with related teams and have these approved by management

• Liaise with other departments to ensure smooth implementation of programs

• Facilitate gathering of various data and process them in aid of the management decision-making process including sales movement in relation to marketing activities, comparative pricing at dealer and end-user level, vehicle registration data at national and local level, and various trends related to the industry

• Monitor competitor activities as it relates to the 4P's

• Facilitate promotions activities to ensure proper implementation at the dealer level, including drafting of formal communications to dealers, understanding of promo mechanics by dealer personnel, proper dissemination and display of display merchandise, and availability of sales promotion merchandise

• Facilitate communication of promotions through various media (website, Facebook, etc.)

• Come up with and facilitate the production of various display and promotions merchandise

• Monitor and supervise the marketing budget

• Ensure proper application of the approved logo in various media and merchandise

• Perform other activities as may be deemed necessary

About you

• College graduate with Bachelor's Degree in Business Management / Marketing or equivalent

• At least 2 years experience in Trade Marketing

• Above average Microsoft Excel and Power point Skill

• Experience in FMCG Sales is an advantage

• Willing to do fieldwork

• Knowledgeable in product presentation

• Marketing Skills - include strategy and tactics for marketing campaigns

• Communications - ability to communicate at different organization levels

• Conscientiousness - Organized, determined and persistence

• Time Management - meeting deadlines, prioritizing, delegating and multi-tasking

• Planning - ability to interpret the marketing vision and drive value adding insights and budget management experience