Marketing Manager

The Valley Bread; La Trinidad; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

The Valley Bread is seeking an experienced Marketing Lead to drive growth across digital and traditional channels in the Philippines. You will analyze sales data, develop strategies for new products, and lead a team of Marketing Associates to boost brand awareness and revenue.

As a leader in marketing execution, you will coordinate campaigns, measure performance, and optimize spend while building strong client relationships and elevating the company profile through integrated efforts.

Qualifications

• Expertise in optimization, advertising, social media, direct marketing, and events planning.
• Ability to analyze marketing data and improve future campaigns.
• Experience reviewing campaigns within budget constraints.
• Ability to oversee digital platforms and materials.
• Experience building relationships with clients and customers.

Responsibilities

• Prepare and present quarterly and annual reports to senior management
• Analyze digital platform click-to-purchase conversion rates and promotion effectiveness to determine sales drivers
• Develop marketing strategies for new products
• Lead and train a team of Marketing Associates
• Establish goals aligned with organizational targets and set objectives to reach customers through digital and traditional marketing channels
• Strengthen company branding through advertising, customer service, promotional merchandise, reputation, and logo activities
• Identify cost-effective ways to conduct marketing activities and events by monitoring target participants, leads generated, and lead-to-sales conversion
• Plan and implement promotional campaigns to raise company profile and increase sales
• Identify potential new markets and create plans to enter markets while maintaining relationships with business entities
• Lead market research to establish customer trends and habits, and conduct competitor research and analyses

Skills

Optimization

Advertising

Social media

Direct marketing

Events planning

Data analysis

Budget management

Client relationships

Marketing strategy

Job description

About the role

This role involves leading marketing strategy and execution across digital and traditional channels. You will analyze sales data, develop marketing strategies for new products, and lead a team of Marketing Associates to drive brand awareness and revenue growth.

Key responsibilities

• Prepare and present quarterly and annual reports to senior management

• Analyze digital platform click-to-purchase conversion rates and promotion effectiveness to determine sales drivers

• Develop marketing strategies for new products

• Lead and train a team of Marketing Associates

• Establish goals aligned with organizational targets and set objectives to reach customers through digital and traditional marketing channels

• Strengthen company branding through advertising, customer service, promotional merchandise, reputation, and logo activities

• Identify cost-effective ways to conduct marketing activities and events by monitoring target participants, leads generated, and lead-to-sales conversion

• Plan and implement promotional campaigns to raise company profile and increase sales

• Identify potential new markets and create plans to enter markets while maintaining relationships with business entities

• Lead market research to establish customer trends and habits, and conduct competitor research and analyses

About you

• Demonstrated expertise in optimization, advertising, social media, direct marketing, and events planning

• Ability to gather marketing data and perform analyses to improve future marketing strategies and campaigns

• Experience reviewing marketing campaigns for weaknesses and developing solutions within budget constraints

• Capability to establish and manage digital marketing platforms by creating materials and marketing efforts

• Experience building and maintaining relationships with new clients and existing customers

• Ability to oversee and approve marketing materials from website banners to hard copy brochures and case studies