Marketing Manager

eLearning Industry; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

eLearning Industry is seeking a Marketing Manager to lead a multi-brand portfolio. You will drive brand strategy, messaging, and visual identity while overseeing multi-channel campaigns and budget allocations across brands.

The role requires a proven track record in brand management, campaign execution, and strong digital marketing skills. Collaboration with sales, product, and leadership teams will be essential to GTM launches and promotional activities.

Qualifications

• 5+ years of experience managing multiple brands.
• Proven track record in brand management and campaign execution.
• Experience with digital marketing including SEO, SEM, social media, and email.
• Strong project management and ability to juggle priorities.
• Data-driven mindset with marketing analytics and reporting.
• Creative thinking with excellent communication and stakeholder management.

Responsibilities

• Develop and execute integrated marketing strategies for multiple brand portfolios.
• Manage brand positioning, messaging, and visual identity across all brands.
• Plan and oversee multi-channel campaigns (digital, social, content, traditional).
• Allocate marketing budget strategically across brands to maximize ROI.
• Lead market research, competitive analysis, and customer insights initiatives.
• Manage agency relationships, creative development, and vendor partnerships.
• Track campaign performance, analyze metrics, and optimize marketing effectiveness.
• Collaborate with sales, product, and leadership teams on go-to-market strategies.
• Coordinate brand launches, product releases, and promotional activities.

Skills

Brand management

Campaign execution

Digital marketing

SEO/SEM

Social media

Email marketing

Project management

Data-driven

Communication

Education

Marketing degree

Job description

Marketing Manager - Multi-Brand Portfolio

Drive marketing strategy and execution across diverse brand portfolio. Build brand equity, generate demand, and deliver measurable growth across all brands.

Key Responsibilities:

• Develop and execute integrated marketing strategies for multiple brand portfolios


• Manage brand positioning, messaging, and visual identity across all brands


• Plan and oversee multi-channel campaigns (digital, social, content, traditional)


• Allocate marketing budget strategically across brands to maximize ROI


• Lead market research, competitive analysis, and customer insights initiatives


• Manage agency relationships, creative development, and vendor partnerships


• Track campaign performance, analyze metrics, and optimize marketing effectiveness


• Collaborate with sales, product, and leadership teams on go-to-market strategies


• Coordinate brand launches, product releases, and promotional activities

Requirements:

• Marketing degree with 5+ years experience managing multiple brands


• Proven track record in brand management and campaign execution


• Strong digital marketing expertise (SEO, SEM, social media, email)


• Excellent project management and ability to juggle competing priorities


• Data-driven mindset with experience in marketing analytics and reporting


• Creative thinking with strong communication and stakeholder management skills