Marketing Manager

alliance select foods international, inc.; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

alliance select foods international, inc. seeks an experienced Marketing & Trade Marketing Leader to drive brand growth across Modern Trade, General Trade, and distributors.

You will shape channel strategies, promotional programs, and in-store execution, while partnering with Sales and Production to optimize product availability and pricing. The role requires 5–8 years in Marketing/Trade Marketing within FMCG or food manufacturing, with strong leadership, analytics, and communication skills.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Management or related field.
• 5–8 years of progressive experience in Marketing, Trade Marketing, Sales, or Brand Management in FMCG/food/manufacturing.
• Background in tuna manufacturing, canned seafood, frozen seafood, or similar food manufacturing preferred.
• Strong knowledge of distributorship management, channel development, trade marketing, and retail execution.
• Experience handling Modern Trade, General Trade, key accounts, and distributor networks.
• Strong understanding of pricing, promotions, merchandising, market trends, and consumer behavior.
• Proven experience in developing and implementing successful marketing and trade programs.
• Strong analytical, strategic planning, negotiation, communication, and presentation skills.
• Demonstrated leadership and people management abilities.
• Proficiency in Microsoft Excel and PowerPoint; comfortable with sales and marketing data.

Responsibilities

• Develop and implement overall marketing strategies to drive brand growth, sales, market share, and customer engagement.
• Lead the development and execution of trade marketing programs across Modern Trade, General Trade, distributors, key accounts, and other sales channels.
• Develop channel-specific promotional and marketing programs to increase product sell-in and sell-out.
• Develop distributor strategies, including distributor selection, performance monitoring, market expansion, and relationship management.
• Work closely with Sales to improve product availability, visibility, pricing, promotions, merchandising, and in-store execution.
• Conduct market research and competitor analysis to identify consumer trends, market opportunities, and potential new products or markets.
• Monitor sales performance, distribution coverage, trade activities, and marketing ROI, and provide recommendations for improvement.
• Develop and manage marketing campaigns, product launches, promotional activities, events, and point-of-sale materials.
• Coordinate with Production, Supply Chain, Sales, Finance, and other departments to align marketing plans with business requirements.
• Lead, coach, and develop the Marketing and Trade Marketing team.

Skills

Marketing strategy

Trade marketing

Channel development

Sales coordination

Negotiation

Presentation skills

Leadership

Data analysis

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Bachelor's Degree in Management

Tools

Excel

PowerPoint

Job description

• Develop and implement overall marketing strategies to drive brand growth, sales, market share, and customer engagement.
• Lead the development and execution of trade marketing programs across Modern Trade, General Trade, distributors, key accounts, and other sales channels.
• Develop and manage distributor strategies, including distributor selection, performance monitoring, market expansion, and relationship management.
• Work closely with Sales to improve product availability, visibility, pricing, promotions, merchandising, and in-store execution.
• Develop channel-specific promotional and marketing programs to increase product sell-in and sell-out.
• Conduct market research and competitor analysis to identify consumer trends, market opportunities, and potential new products or markets.
• Monitor sales performance, distribution coverage, trade activities, and marketing ROI, and provide recommendations for improvement.
• Develop and manage marketing campaigns, product launches, promotional activities, events, and point-of-sale materials.
• Manage the marketing and trade budget and ensure efficient use of resources and maximum return on investment.
• Coordinate with Production, Supply Chain, Sales, Finance, and other departments to ensure marketing plans are aligned with business requirements.
• Lead, coach, and develop the Marketing and Trade Marketing team.
• Prepare regular business reviews, market reports, and strategic recommendations for Management.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Management, or a related field.
• At least 5-8 years of progressive experience in Marketing, Trade Marketing, Sales, or Brand Management, preferably in the FMCG, food, seafood, or manufacturing industry.
• Background in tuna manufacturing, canned seafood, frozen seafood, or similar food manufacturing is highly preferred.
• Strong knowledge and experience in distributorship management, channel development, trade marketing, and retail execution.
• Experience handling Modern Trade, General Trade, key accounts, and distributor networks.
• Strong understanding of product pricing, promotions, merchandising, market trends, and consumer behavior.
• Proven experience in developing and implementing successful marketing and trade programs.
• Strong analytical, strategic planning, negotiation, communication, and presentation skills.
• Demonstrated leadership and people management abilities.
• Proficient in Microsoft Office, particularly Excel and PowerPoint, and comfortable working with sales and marketing data.
• Results-driven, commercially minded, and willing to conduct regular market and distributor visits and travel as required.