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MGPS Trackers Inc. is seeking a Marketing Manager to lead lead generation and public visibility efforts. The role focuses on sparking interest in offerings, handing qualified leads to the sales team, and representing the brand at conventions and expos.
You will develop strategies, plan campaigns across channels, and manage content and digital marketing to increase visibility and drive inquiries. Strong communication, collaboration, and strategic thinking are essential, with experience in
We are looking for a people-first Marketing Manager to lead our lead generation and public visibility efforts. Your mission is to spark initial interest in our offerings, hand qualified leads off to our sales team to close, and actively represent our brand at conventions and expos.
Developing Marketing Strategies: Formulate comprehensive marketing strategies aligned with company objectives, target audience, and market trends.
Campaign Planning and Execution: Plan, execute, and oversee marketing campaigns across various channels including digital, print, social media, and events to drive brand awareness and customer acquisition.
Market Research and Analysis: Conduct market research to identify opportunities, analyze consumer behavior, and monitor competitors' activities to inform strategic decision-making.
Content Creation and Management: Oversee the creation and distribution of engaging content such as blog posts, articles, videos, and infographics to attract and retain customers.
Digital Marketing: Lead digital marketing efforts including SEO, SEM, email marketing, social media advertising, and website optimization to increase online visibility and generate leads.
Analytics and Reporting: Monitor marketing metrics and KPIs, analyze campaign performance, and prepare regular reports to evaluate effectiveness and identify areas for improvement.
Event Management: Plan and coordinate promotional events, trade shows, and sponsorships to increase brand visibility and generate leads.
Partnership Development:Identify and negotiate strategic partnerships to enhance the company's product/service offerings.
Strong ability to turn complex information and abstract ideas into clear direction and actionable plans.
Excellent communication, storytelling, presentation, and influencing skills.
A collaborative approach with demonstrated strength in active listening, consensus-building, and cross-functional partnership.
Experience giving thoughtful feedback that balances high standards with encouragement and respect.
Strategic and creative thinking, with the confidence to advocate for ambitious marketing ideas.
Strong awareness of audience dynamics and the ability to tailor narratives to different stakeholders.
Experience in marketing, creative strategy, communications, brand, or a related field.