Marketing Lead

The Valley Bread; La Trinidad; Sur place; PHP 670 000 - 1 339 000; Plein temps

Résumé du poste

The Valley Bread seeks a Marketing Lead to drive strategy and execution across digital and traditional channels in the Philippines. You will analyze sales data, develop marketing plans for new products, and guide a team of Marketing Associates to boost brand awareness and revenue.

As a strategic leader, you will establish goals aligned with corporate targets, optimize campaigns for cost efficiency, and strengthen branding through comprehensive advertising and events planning.

Qualifications

• Expertise in optimization, advertising, social media, direct marketing, and events planning.

Responsabilités

• Prepare and present quarterly and annual reports to senior management
• Analyze digital platform click-to-purchase conversion rates and promotion effectiveness to determine sales drivers
• Develop marketing strategies for new products
• Lead and train a team of Marketing Associates
• Establish goals aligned with organizational targets and set objectives to reach customers through digital and traditional marketing channels
• Strengthen company branding through advertising, customer service, promotional merchandise, reputation, and logo activities
• Identify cost-effective ways to conduct marketing activities and events by monitoring target participants, leads generated, and lead-to-sales conversion
• Plan and implement promotional campaigns to raise company profile and increase sales
• Identify potential new markets and create plans to enter markets while maintaining relationships with business entities
• Lead market research to establish customer trends, habits, and competitor analyses

Connaissances

Optimization

Advertising

Social media

Direct marketing

Events planning

Description du poste

About the role

This role involves leading marketing strategy and execution across digital and traditional channels. You will analyze sales data, develop marketing strategies for new products, and lead a team of Marketing Associates to drive brand awareness and revenue growth.

Key responsibilities

• Prepare and present quarterly and annual reports to senior management
• Analyze digital platform click-to-purchase conversion rates and promotion effectiveness to determine sales drivers
• Develop marketing strategies for new products
• Lead and train a team of Marketing Associates
• Establish goals aligned with organizational targets and set objectives to reach customers through digital and traditional marketing channels
• Strengthen company branding through advertising, customer service, promotional merchandise, reputation, and logo activities
• Identify cost-effective ways to conduct marketing activities and events by monitoring target participants, leads generated, and lead-to-sales conversion
• Plan and implement promotional campaigns to raise company profile and increase sales
• Identify potential new markets and create plans to enter markets while maintaining relationships with business entities
• Lead market research to establish customer trends, habits, and competitor analyses

About you

• Demonstrated expertise in optimization, advertising, social media, direct marketing, and events planning
• Ability to develop market analysis to identify customer concerns, pricing, scheduling, and discount rates
• Experience gathering marketing data and performing analyses to improve future marketing strategies
• Capability to review current marketing campaigns for weaknesses and develop solutions within budget constraints
• Experience preparing and monitoring marketing budgets on quarterly and annual basis
• Ability to establish and manage digital marketing platforms by creating materials and marketing efforts
• Experience overseeing and approving marketing materials from website banners to brochures and case studies
• Ability to build and maintain relationships with new and existing customers
• Experience developing necessary policies and procedures to ensure effective promotion and marketing
• Capability to provide inputs in developing new products based on market research and demand