Marketing Manager

Asticom Technology Inc; Taguig; Hybrid; PHP 1,200,000 - 1,800,000; Full time

Job summary

Asticom Technology Inc. in the Philippines is seeking a Marketing Manager to develop and execute integrated marketing strategies that enhance brand equity, drive B2B lead generation, and support growth across its ecosystem of managed services, IT solutions, and shared services subsidiaries.

The role bridges brand strategy, digital marketing, corporate communications, and demand generation to position Asticom as the premier partner for enterprises.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.
• At least 5 years of progressive B2B marketing experience, with 2–3 years in a managerial or lead role.
• Experience within B2B Tech, Managed Services, IT Services, Shared Services, BPO, or Telecommunications is strongly preferred.
• Proven track record of managing end-to-end multi-channel marketing campaigns that drive measurable lead generation.
• Hands-on proficiency with marketing automation tools (HubSpot, Salesforce Marketing Cloud, or similar) and CRM systems.
• Strong working knowledge of web analytics (Google Analytics), SEO/SEM best practices, and digital ad management platforms.

Responsibilities

• Own and maintain the corporate brand identity, ensure brand governance, and drive consistent messaging across all subsidiaries, business units, and client touchpoints
• Build and execute campaigns that position the executive leadership team and business leaders as industry thought leaders in B2B technology, outsourcing, and managed services
• Oversee press releases, media relations, corporate announcements, and internal communications to foster employee alignment and external visibility
• Architect and execute multi-channel B2B campaigns (digital, events, email, account-based marketing) focused on driving qualified leads for business development teams
• Oversee the creation of compelling marketing assets, including case studies, whitepapers, pitch decks, client testimonials, and solution briefs
• Collaborate closely with Sales and Business Development teams to align marketing initiatives with revenue goals and equip sales representatives with impactful collateral
• Manage the strategy and optimization of corporate web properties, social media channels (LinkedIn, Facebook, YouTube), and search engine presence (SEO/SEM)
• Track, measure, and analyze marketing performance metrics (CAC, conversion rates, campaign ROI, web traffic) to continuously optimize campaign outcomes
• Leverage CRM systems, marketing automation platforms, and analytics tools to streamline candidate and client funnel workflows
• Lead end-to-end planning and execution for industry conferences, corporate events, trade shows, client appreciation events, and webinars

Skills

B2B marketing

Lead generation

Campaign management

Multi-channel marketing

CRM systems

Marketing automation tools

Web analytics

SEO/SEM

Education

Bachelor's degree in Marketing / Business Administration / Communications / Advertising or related field

Tools

HubSpot

Salesforce Marketing Cloud

Google Analytics

Job description

About the role

The Marketing Manager is responsible for developing and executing integrated marketing strategies that enhance brand equity, drive B2B lead generation, and support business growth across our ecosystem of managed services, IT solutions, and shared services subsidiaries. This role bridges brand strategy, digital marketing, corporate communications, and demand generation to position the company as the premier managed services partner for enterprises.

Key responsibilities

• Own and maintain the corporate brand identity, ensure brand governance, and drive consistent messaging across all subsidiaries, business units, and client touchpoints
• Build and execute campaigns that position the executive leadership team and business leaders as industry thought leaders in B2B technology, outsourcing, and managed services
• Oversee press releases, media relations, corporate announcements, and internal communications to foster employee alignment and external visibility
• Architect and execute multi-channel B2B campaigns (digital, events, email, account-based marketing) focused on driving qualified leads for business development teams
• Oversee the creation of compelling marketing assets, including case studies, whitepapers, pitch decks, client testimonials, and solution briefs
• Collaborate closely with Sales and Business Development teams to align marketing initiatives with revenue goals and equip sales representatives with impactful collateral
• Manage the strategy and optimization of corporate web properties, social media channels (LinkedIn, Facebook, YouTube), and search engine presence (SEO/SEM)
• Track, measure, and analyze marketing performance metrics (CAC, conversion rates, campaign ROI, web traffic) to continuously optimize campaign outcomes
• Leverage CRM systems, marketing automation platforms, and analytics tools to streamline candidate and client funnel workflows
• Lead end-to-end planning and execution for industry conferences, corporate events, trade shows, client appreciation events, and webinars

About you

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field
• At least 5 years of progressive B2B marketing experience, with at least 2–3 years in a managerial or lead role
• Experience within B2B Tech, Managed Services, IT Services, Shared Services, BPO, or Telecommunications is strongly preferred
• Proven track record of managing end-to-end multi-channel marketing campaigns that drive measurable lead generation
• Hands-on proficiency with marketing automation tools (HubSpot, Salesforce Marketing Cloud, or similar) and CRM systems
• Strong working knowledge of web analytics (Google Analytics), SEO/SEM best practices, and digital ad management platforms