Marketing Manager (Retail & E-Commerce)

Q2 HR Solutions; Cebu City; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Q2 HR Solutions is seeking a Marketing Manager to lead the company’s marketing strategies, brand management, and digital initiatives across physical stores and online platforms in Cebu City. You will drive e-commerce operations, creative campaigns, and data-driven growth to strengthen brand visibility and sales.

The role requires strategic marketing expertise, strong leadership, and hands-on experience in retail marketing, digital campaigns, and team management.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, Multimedia Arts, Graphic Design, or a related field.
• At least 5 years of progressive experience in marketing, brand management, digital marketing, or related fields.
• At least 3 years of managerial or team leadership experience.
• Experience in retail, home improvement, construction materials, or consumer goods is highly preferred.
• Proven experience in developing and implementing marketing strategies, branding initiatives, and integrated marketing campaigns.
• Strong background in digital marketing, social media management, and e-commerce operations.
• Experience in creative direction, graphic design, and visual merchandising.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar design tools.
• Knowledge of SEO, SEM, Google Analytics, Meta Ads, and other digital marketing platforms.
• Experience managing marketing budgets, campaign performance, and marketing analytics.
• Strong leadership, communication, analytical, project management, and decision-making skills.

Responsibilities

• Develop and implement integrated marketing strategies aligned with business goals and revenue targets.
• Lead branding, advertising, promotional campaigns, and product launches to increase customer engagement and sales.
• Conduct market research, competitor analysis, and customer insights to identify growth opportunities.
• Maintain consistent brand identity across all marketing channels and customer touchpoints.
• Plan and execute in-store promotions, seasonal campaigns, product launches, and retail marketing activities.
• Collaborate with Operations, Merchandising, and Store Management to ensure successful marketing campaign execution.
• Monitor promotional effectiveness and recommend improvements to maximize customer traffic and sales.
• Oversee marketing materials across social media, advertisements, brochures, catalogs, signage, and communications.
• Supervise graphic design, multimedia, and visual merchandising initiatives to maintain brand consistency.
• Oversee 3D visualizations, store layouts, product displays, and promotional concepts for store development and marketing activities.
• Prepare and manage marketing budgets, ensuring cost-effective allocation of resources.
• Monitor KPIs, campaign effectiveness, sales performance, and ROI.
• Analyze marketing data and implement improvements to maximize campaign performance.
• Lead, mentor, and develop the marketing team, including graphic designers, digital marketing specialists, and other staff.
• Establish team objectives, monitor performance, and promote collaboration and innovation.
• Work closely with cross-functional teams to ensure marketing initiatives support overall business priorities.

Skills

Strategic marketing leadership

Brand management

Digital marketing

Team management

SEO/SEM

Analytics & data-driven decisions

Budget management

Education

Bachelor's degree in Marketing or related field

Master's degree in Marketing or Business Administration

Tools

Adobe Creative Suite

Canva

Google Analytics

Job description

The Marketing Manager is responsible for leading the company's marketing strategies, brand management, digital marketing, creative initiatives, and e-commerce operations to strengthen brand visibility, increase customer engagement, and drive sales growth.

This role oversees the planning and execution of integrated marketing campaigns across physical stores and online platforms, ensuring alignment with overall business objectives.

The ideal candidate combines strategic marketing expertise, creativity, and strong leadership skills, with proven experience in retail marketing, digital campaigns, and team management.

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and implement integrated marketing strategies aligned with business goals and revenue targets.
• Lead branding, advertising, promotional campaigns, and product launches to increase customer engagement and sales.
• Conduct market research, competitor analysis, and customer insights to identify growth opportunities.
• Maintain consistent brand identity across all marketing channels and customer touchpoints.

Retail Marketing & Promotions

• Plan and execute in-store promotions, seasonal campaigns, product launches, and retail marketing activities.
• Collaborate with Operations, Merchandising, and Store Management to ensure successful marketing campaign execution.
• Monitor promotional effectiveness and recommend improvements to maximize customer traffic and sales.
• Oversee the development of marketing materials, including social media content, advertisements, brochures, catalogs, store signage, and corporate communications.
• Supervise graphic design, multimedia, and visual merchandising initiatives to maintain brand consistency.
• Oversee 3D visualizations, store layouts, product displays, and promotional concepts for store development and marketing activities.

Digital Marketing & E-Commerce

• Develop and execute digital marketing strategies across social media, search engines, email marketing, and online advertising platforms.
• Oversee website management, online brand presence, and digital campaign performance.
• Manage e-commerce marketing initiatives, including product listings, online promotions, and marketplace optimization.
• Coordinate with Merchandising, Warehouse, Customer Service, and IT teams to support seamless online shopping experiences.
• Analyze online sales performance, customer engagement, and conversion rates to identify growth opportunities.

Marketing Performance & Budget Management

• Prepare and manage marketing budgets, ensuring cost-effective allocation of resources.
• Monitor key performance indicators (KPIs), campaign effectiveness, sales performance, and return on investment (ROI).
• Analyze marketing data and implement improvements to maximize campaign performance.
• Lead, mentor, and develop the marketing team, including graphic designers, digital marketing specialists, and other marketing personnel.
• Establish team objectives, monitor performance, and promote collaboration and innovation.
• Work closely with cross-functional teams to ensure marketing initiatives support overall business priorities.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, Multimedia Arts, Graphic Design, or a related field.
• At least 5 years of progressive experience in marketing, brand management, digital marketing, or related fields.
• At least 3 years of managerial or team leadership experience.
• Experience in retail, home improvement, construction materials, or consumer goods is highly preferred.
• Proven experience in developing and implementing marketing strategies, branding initiatives, and integrated marketing campaigns.
• Strong background in digital marketing, social media management, and e-commerce operations.
• Experience in creative direction, graphic design, and visual merchandising.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar design tools.
• Knowledge of SEO, SEM, Google Analytics, Meta Ads, and other digital marketing platforms.
• Experience managing marketing budgets, campaign performance, and marketing analytics.
• Strong leadership, communication, analytical, project management, and decision-making skills.

Nice to Have

• Knowledge of 3D visualization or simulation software such as SketchUp, AutoCAD, Blender, 3ds Max, or Lumion.
• Familiarity with video editing software such as Adobe Premiere Pro or After Effects.
• Experience in website content management systems (CMS) and email marketing platforms.
• Master's degree in Marketing, Business Administration, or a related field.

Why Consider This Opportunity?

Take on a leadership role where you can shape marketing strategies, drive brand growth, lead creative and digital initiatives, and contribute to the company's continued business success.