Assistant Marketing Manager

Go Asia Entertainment; Pasig; On-site; PHP 600,000 - 900,000; Full time

Job summary

Go Asia Entertainment is seeking an Assistant Marketing Manager to help develop and execute integrated marketing strategies across food services, footwear, and apparel brands. You will drive brand awareness, engagement, store traffic, and sales growth through campaigns, events, and digital channels.

You will coordinate launches, manage content calendars, and analyze market trends, working closely with sales, operations, and external agencies to ensure consistent brand execution.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• At least 3 years of marketing experience in food services, retail, footwear, apparel, or lifestyle brands.
• Experience coordinating integrated campaigns and digital content.
• Strong project coordination, communication, analytical, and presentation skills.
• Proficient in Microsoft Office; familiar with social media and digital marketing platforms.

Responsibilities

• Assist in developing and implementing marketing plans, campaigns, and promotions for brands.
• Coordinate product launches, seasonal campaigns, in-store promotions, and brand events.
• Manage marketing content and calendars across social media, digital platforms, email, and other channels.
• Collaborate with sales, retail operations, food service teams, merchandising, and agencies for brand consistency.
• Conduct market, competitor, and customer research to guide campaigns.
• Monitor campaign performance, sales results, and marketing expenses; prepare reports and improvements.
• Coordinate development of marketing materials, displays, POS materials, product information, and collateral.
• Support partnerships, influencer activities, and local store marketing to increase reach and traffic.
• Ensure activities follow brand guidelines and budgets; deliver on schedule.
• Assist Marketing Manager with annual plans, budgets, and presentations.

Skills

Project coordination

Communication skills

Analytical skills

Presentation skills

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Microsoft Office

Social media platforms

Digital marketing tools

Job description

About the role

The Assistant Marketing Manager supports the development and execution of integrated marketing strategies for the company's food services, footwear, and apparel businesses. The role helps drive brand awareness, customer engagement, store and product traffic, and sales growth through campaigns, promotions, digital marketing, events, and market analysis.

Key responsibilities

• Assist in developing and implementing marketing plans, campaigns, and promotional activities for food services, footwear, and apparel brands.
• Coordinate product launches, seasonal campaigns, in-store promotions, menu or collection highlights, and brand events.
• Manage marketing content and calendars across social media, digital platforms, email, and other relevant channels.
• Work closely with sales, retail operations, food service teams, merchandising, and external agencies to ensure consistent brand execution.
• Conduct market, competitor, and customer research to identify trends, opportunities, and insights for campaign planning.
• Monitor campaign performance, sales results, customer engagement, and marketing expenses; prepare reports and recommend improvements.
• Coordinate the development of marketing materials, displays, point-of-sale materials, product information, and other brand collateral.
• Support partnerships, influencer or community activities, and local store marketing initiatives to increase reach and customer traffic.
• Ensure all marketing activities follow brand guidelines and are delivered on schedule and within approved budgets.
• Assist the Marketing Manager with annual plans, budgets, presentations, and other marketing projects as required.

About you

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 3 years of relevant marketing experience, preferably in food services, retail, footwear, apparel, or lifestyle brands.
• Experience coordinating integrated campaigns, promotions, digital content, and retail or consumer-facing activities.
• Strong project coordination, communication, analytical, and presentation skills.
• Proficient in Microsoft Office and familiar with social media and digital marketing platforms.
• Creative, organized, results-oriented, and able to manage multiple projects and deadlines.