Marketing Lead

VRI Crew; Pateros; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

GoGym is expanding and seeks a Marketing Lead to plan, implement, and optimize digital ad campaigns across Meta and Google, driving leads, memberships, and brand awareness. You will manage budgets, monitor ROI, and collaborate with the team to improve landing pages and funnels.

The role requires strong analytical skills, experience in paid media, and a mindset for continuous testing and optimization, with SEO knowledge as an advantage. Based in Metro Manila.

Qualifications

• Experience planning and managing paid media campaigns across social and search platforms.
• Strong analytical skills with a focus on lead generation, sign-ups, and brand awareness.
• Knowledge of SEO is a plus and beneficial for holistic digital marketing.

Responsibilities

• Plan, set up, and manage ad campaigns across: a. Social Media Ads (Facebook, Instagram, TikTok, etc.) b. Google Ads (Search, Display, YouTube, Performance Max)
• Continuously monitor and optimize campaigns to maximize ROI and conversions.
• Conduct A/B testing for creatives, targeting, and bidding strategies.
• Conduct keyword research, audience targeting, and competitor benchmarking.
• Implement retargeting campaigns to re-engage potential customers.
• Provide reports and insights on campaign performance with recommendations for improvement.
• Collaborate with the marketing team for ad content, landing pages, and funnels.
• Stay updated on advertising trends, algorithms, and best practices.
• (Preferred) Apply SEO knowledge to improve website visibility and reduce dependency on paid ads.

Skills

Digital marketing

Facebook Ads

Google Ads

A/B testing

Analytics

Tools

Facebook Ads Manager

Google Ads

SEO tools

Job description

Join one of our valued clients (GOGYM) as they expand their team. GoGym is a tech-enabled pocket Gym which enables Filipinos to access health and wellness anywhere they go. At GoGym, we aim to provide affordable and accessible gyms to everyone, extending our reach on health and fitness into the online presence through our mobile app.

JOB SUMMARY

The Marketing Lead will be responsible for planning, creating, optimizing, and analyzing ad campaigns across Meta (Facebook/Instagram), Google Ads, and other digital platforms. You’ll be expected to drive measurable results such as lead generation, membership sign-ups, and brand awareness while keeping ad spend efficient.

JOB RESPONSIBILITIES

• Plan, set up, and manage ad campaigns across:
  • a. Social Media Ads (Facebook, Instagram, TikTok, etc.)
  • b. Google Ads (Search, Display, YouTube, Performance Max)
• Continuously monitor and optimize campaigns to maximize ROI and conversions.
• Conduct A/B testing for creatives, targeting, and bidding strategies.
• Conduct keyword research, audience targeting, and competitor benchmarking.
• Implement retargeting campaigns to re-engage potential customers.
• Provide reports and insights on campaign performance with recommendations for improvement.
• Collaborate with the marketing team for ad content, landing pages, and funnels.
• Stay updated on advertising trends, algorithms, and best practices.
• (Preferred) Apply SEO knowledge to improve website visibility and reduce dependency on paid ads.