Growth Marketing Specialist Hybrid

Flat Planet Philippines , Inc.; Makati; Hybrid; PHP 893,000 - 1,339,000; Full time

Job summary

Flat Planet Philippines, Inc. is seeking a proactive Growth Marketing Specialist to lead and optimize our paid acquisition efforts.

You will own the growth strategy, plan and scale campaigns across Google Ads, Meta Ads, and LinkedIn Ads, and collaborate with sales, content, and web teams to drive high-quality leads and revenue. The ideal candidate is highly analytical, commercially minded, and skilled in GA4, GTM, and ROAS optimization.

Qualifications

• Proven experience in Growth or Performance Marketing.
• Hands-on management of Google Ads and Meta Ads.
• Ability to scale budgets while maintaining ROAS and CPA targets.
• Strong analytical and data interpretation with a commercial mindset.
• Excellent communication and stakeholder management.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Own and execute the company's paid growth strategy.
• Plan, launch, manage, and scale Google, Meta, and LinkedIn ads.
• Monitor performance, budgets, bidding, and audience targeting to maximize ROAS.
• Test new growth opportunities across assets, landing pages, and campaigns.
• Conduct ongoing A/B testing for ad copy, creatives, audiences, landing pages, and funnels.
• Optimize acquisition funnels and landing pages for better conversions.
• Maintain accurate conversion tracking using GA4, GTM, and Meta Pixel.
• Analyze performance and provide actionable insights focused on business outcomes.
• Collaborate with sales, content, and web teams to improve marketing effectiveness.

Skills

Growth Marketing

Performance Marketing

Paid Media

Google Ads

Meta Ads

GA4

A/B testing

Analytics

Communication

Project management

Tools

Google Ads Manager

GA4

Google Tag Manager

Meta Business Suite

Job description

Job Summary

We are seeking a proactive and results-driven Growth Marketing Specialist to lead and optimize the company's paid acquisition strategy. This role is responsible for generating high-quality leads and revenue through strategic planning, execution, and continuous improvement of digital advertising campaigns. The ideal candidate is highly analytical, commercially focused, and passionate about testing, optimizing, and scaling marketing initiatives that deliver measurable results.

Job Description

Key Responsibilities

• Own and execute the company's paid growth strategy.

• Plan, launch, manage, and scale paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.

• Monitor campaign performance, budgets, bidding strategies, and audience targeting to maximize ROAS, reduce CPA, and improve lead quality.

• Identify, test, and implement new growth opportunities across audiences, creative assets, offers, landing pages, campaign structures, and emerging advertising platforms.

• Conduct ongoing A/B testing for ad copy, creatives, audiences, landing pages, and conversion funnels.

• Optimize customer acquisition funnels and landing pages to improve website conversion rates.

• Manage and maintain accurate conversion tracking using Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, Conversion API, and related platforms.

• Analyze campaign performance and provide reporting, insights, and recommendations focused on commercial outcomes.

• Build and optimize remarketing campaigns and first-party audience strategies to improve acquisition and retention.

• Collaborate closely with the sales team to ensure campaigns generate high-quality leads.

• Use sales feedback and conversion data to continuously improve campaign performance.

• Work collaboratively with sales, creative, content, and web teams to maximize marketing effectiveness.

Qualifications

• Proven experience in Growth Marketing, Performance Marketing, or Paid Media.

• Strong hands-on experience managing Google Ads and Meta Ads campaigns.

• Demonstrated success in scaling advertising budgets while maintaining profitable ROAS and cost-per-acquisition targets.

• Strong understanding of paid media strategy, audience targeting, attribution, campaign optimization, and conversion tracking.

• Experience using Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, and Meta Business Suite.

• Experience with Conversion Rate Optimization (CRO), A/B testing, and landing page optimization.

• Strong analytical and data interpretation skills with a commercial mindset.

• Excellent communication, stakeholder management, and organizational skills.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• Strong sense of ownership and accountability for campaign results.

Work Setup & Budget

• Work Arrangement: Hybrid

  • 1-2 weeks full onsite

  • Transition to a hybrid setup thereafter (1x onsite then 4x wfh)

• Work Location: Makati, Metro Manila

• Shift: Day Shift

• Salary Budget: PHP 80,000 to 120,000

Why Join Us?

• Work with a growth-focused international business.

• Take ownership of high-impact digital marketing campaigns.

• Collaborate with cross-functional teams including sales, content, creative, and web specialists.

• Drive measurable business growth through data-driven marketing initiatives.

• Enjoy a hybrid work setup that supports both collaboration and flexibility.