Performance Marketing Lead

GoTyme Bank; Quezon City; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

GoTyme Bank is seeking a Performance Marketing Lead to drive digital acquisition and growth through SEO, paid media, and multi-channel campaigns. You will own strategy, coordinate with partners, and focus on optimizing ROI and conversion rates.

The role requires strong analytics, experience with Google Analytics, Firebase, and AppsFlyer, and the ability to translate data into actionable recommendations for sales and marketing teams.

Qualifications

• Bachelor's degree in business, economics, marketing, or a related field.
• Experience building multi-channel marketing strategies including affiliate marketing, SEO, social media and other digital channels.
• Strong analytical skills with data-driven decision making.
• Experience with campaign analysis and reporting, including Google Analytics.
• Excellent communication and goal-oriented mindset.

Responsibilities

• Develop and oversee overall performance marketing strategy (with support of media agency).
• Ensure top organic search ranking positions (SEO).
• Regularly review and optimize all advertising campaigns for positive ROAS.
• Manage paid listings on third party websites and media partners.
• Manage Google Analytics, Firebase, Appsflyer, etc. to track and measure campaigns.
• Regularly review multi-channel analytics reports and recommend optimization actions to sales/marketing teams.
• Conduct regular conversion rate optimization audits and execute A/B tests and user feedback to improve conversions.
• Monitor CAC trend.

Skills

Multi-channel marketing

SEO

Paid media

Analytics

Google Analytics

Communication

Education

Bachelor's degree in business/marketing/economics

Tools

Google Analytics

Firebase

AppsFlyer

Job description

Job Description:

About GoTyme

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands‑on experience building South Africa’s leading digital bank, TymeBank, one of the fastest‑growing digital banks in the world today.
At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

We are looking for a Performance Marketing Lead to be accountable for digital acquisition and growth through SEO, paid media, and multi‑channel campaigns. The role focuses on optimizing ROI, improving conversion rates, and using analytics to drive data‑backed marketing decisions.

• Develop and oversee overall performance marketing strategy (with support of media agency)
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimize all advertising campaigns for positive ROAS
• Manage paid listings on third party websites and media partners
• Manage Google Analytics, Firebase, Appsflyer, etc. to track and measure all marketing campaigns
• Regularly review multi‑channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
• Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brand’s digital channels and assets
• Monitor CAC trend

Must Haves

• A Bachelors Degree in business, economics, marketing, or a related field
• You have prior experience in a similar role as well as experience building effective multi‑channel marketing strategies, including affiliate marketing, SEO, social media and other digital channels.
• You possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.
• Preferably has experience in campaign and channel analysis and reporting, including Google Analytics experience.
• You are a highly goal‑oriented individual and have excellent communication skills

Requirements: