Ads Manager

VRI Crew; Pateros; On-site; PHP 360,000 - 600,000; Full time

Job summary

GoGym is expanding its team to enhance its digital advertising presence in the Philippines. The role focuses on planning, setting up, and optimizing ad campaigns across social platforms (Facebook, Instagram, TikTok) and Google Ads, with a strong emphasis on maximizing ROI and conversions.

You will conduct A/B testing, keyword research, audience targeting, and retargeting to boost performance. Collaboration with the marketing team and awareness of evolving ad trends are essential, with SEO

Qualifications

• Experience planning and managing digital ad campaigns across social platforms.

Responsibilities

• Plan, set up, and manage ad campaigns across: Social Media Ads and Google Ads.

Skills

Campaign management

Social media ads

Google Ads

A/B testing

Keyword research

Retargeting

Analytics & reporting

Collaboration

Tools

Facebook Ads

Instagram Ads

TikTok Ads

Google Ads

YouTube Ads

Job description

Join one of our valued clients (GOGYM) as they expand their team. GoGym is a tech-enabled pocket Gym which enables Filipinos to access health and wellness anywhere they go. At GoGym, we aim to provide affordable and accessible gyms to everyone, extending our reach on health and fitness into the online presence through our mobile app.

JOB RESPONSIBILITIES:

• Plan, set up, and manage ad campaigns across:
• a. Social Media Ads (Facebook, Instagram, TikTok, etc.)
• b. Google Ads (Search, Display, YouTube, Performance Max)
• Continuously monitor and optimize campaigns to maximize ROI and conversions.
• Conduct A/B testing for creatives, targeting, and bidding strategies.
• Conduct keyword research, audience targeting, and competitor benchmarking.
• Implement retargeting campaigns to re-engage potential customers.
• Provide reports and insights on campaign performance with recommendations for improvement.
• Collaborate with the marketing team for ad content, landing pages, and funnels.
• Stay updated on advertising trends, algorithms, and best practices.
• (Preferred) Apply SEO knowledge to improve website visibility and reduce dependency on paid ads.