Digital Marketing Specialist

Fortunetown Properties Corp; Pampanga; On-site; PHP 558,000 - 781,000; Full time

Job summary

Fortunetown Properties Corp in the Philippines seeks a hands-on digital advertising specialist to plan, launch, monitor and optimize Meta/Facebook and TikTok campaigns, build audiences and testing plans, and coordinate creatives and landing-page improvements.

You will track metrics like qualified lead rate, cost per qualified lead, appointment/store-visit rate, Lead-to-Opportunity conversion rate and ad account health, monitor budget pacing and attribution, troubleshoot issues, and collaborate

Qualifications

• Hands-on experience using Meta Ads Manager and/or TikTok Ads Manager for lead generation.
• Evidence of campaign setup, optimization, testing, reporting and measurable outcomes.
• Strong numerical judgment and ability to explain why campaign performance changed.

Responsibilities

• Plan, launch, monitor and optimize Meta/Facebook and TikTok advertising campaigns.
• Build audiences, lead forms and testing plans; coordinate creatives and landing-page improvements.
• Track and improve qualified lead rate, cost per qualified lead, appointment/store-visit rate, Lead-to-Opportunity conversion rate and ad account health.
• Monitor budget pacing, pixels/events, attribution and campaign quality; troubleshoot issues.
• Work with sales and marketing to assess lead quality and report weekly results, findings and next actions.

Skills

Lead generation campaigns

Ads Manager expertise

Analytical mindset

Onsite in Pampanga

Job description

Key responsibilities

• Plan, launch, monitor and optimize Meta/Facebook and TikTok advertising campaigns.
• Build audiences, lead forms and testing plans; coordinate creatives and landing-page improvements.
• Track and improve qualified lead rate, cost per qualified lead, appointment/store-visit rate, Lead-to-Opportunity conversion rate and ad account health.
• Monitor budget pacing, pixels/events, attribution and campaign quality; troubleshoot issues.
• Work with sales and marketing to assess lead quality and report weekly results, findings and next actions.

About you

• Hands-on experience using Meta Ads Manager and/or TikTok Ads Manager for lead generation.
• Evidence of campaign setup, optimization, testing, reporting and measurable outcomes.
• Strong numerical judgment and ability to explain why campaign performance changed.
• Able to work full-time and onsite in Mexico, Pampanga.