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Medicare Plus, Inc. seeks a data-driven Analytics Lead to drive social media and e‑commerce performance insights. You will track KPIs, identify trends, and translate data into actionable recommendations to uplift engagement, conversions, and sales.
The role requires strong analytical capabilities, expertise in Excel/Google Sheets and BI platforms like Tableau or Power BI, and prior experience supervising a analytics team or project. Collaboration with Brand Marketing is essential.
Leads social media and e-commerce performance analytics, tracking key KPIs and trends.
Analyzes data to identify consumer, content, platform, and sales insights.
Translates analytics into actionable recommendations to improve engagement, conversion, and sales.
Monitors campaign, content, and e-commerce performance against targets and KPIs.
Identifies opportunities and gaps across digital channels and recommends optimization strategies.
Partners with Brand Marketing and other teams to translate insights into campaign and business actions.
Monitors competitor and digital platform trends to identify opportunities for the brand.
Supervises and guides team members in digital reporting, analytics, and performance monitoring.
Proficient in Excel/Google Sheets and data visualization tools such as Tableau, Power BI, or similar platforms.
Strong ability to interpret data, identify insights, and develop actionable recommendations.
Understanding of key digital KPIs such as reach, engagement, CTR, conversion, ROAS, traffic, and sales.
Strong analytical, problem-solving, and presentation skills.
Experience in team supervision or project leadership is preferred.
Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or related field.