Marketing Head

TL MABUHAY DRIVING LESSON ACADEMY INC.; Tagum; On-site; PHP 1,200,000 - 2,300,000; Full time

Benefits offered by this job

Competitive compensation package

Career advancement opportunities

Collaborative, goal-oriented team

Employee discounts on driving courses

On-site parking

Promotion to permanent employee

Job summary

TL Mabuhay Driving Lesson Academy, Inc. seeks a seasoned Marketing Head to drive branding, enrollments, and community engagement in Tagum, Davao del Norte. Lead strategic initiatives across traditional and digital marketing to position the academy as the region’s premier driving school.

You will oversee multi-channel campaigns, manage budgets, create compelling content, foster partnerships with schools and local businesses, and measure program ROI to boost student enrollment and brand equity.

Qualifications

• Minimum 5+ years in marketing leadership.
• Hands-on with Meta Ads Manager, Google Business Profile, local SEO.
• Data-driven with ability to optimize budgets.
• Excellent English and Cebuano/Tagalog communication.
• Ability to manage cross-functional projects.

Responsibilities

• Develop multi-channel marketing strategies to increase brand awareness and enrollments.
• Lead paid and organic campaigns on Facebook, TikTok, Instagram, and local channels.
• Create content (video, imagery, copy) that communicates values and success stories.
• Establish partnerships with schools, businesses, and agencies for group enrollments.
• Track KPIs and ROI; monitor industry trends and competitive activity.
• Design seasonal promotions and referral programs; sponsor local events.
• Manage staff or agency partners to ensure consistent brand execution.

Skills

Leadership in marketing

Digital marketing strategy

Budget optimization

Communication skills

Tools

Meta Ads Manager

Google Business Profile

Local SEO

Social media content strategies

Job description

About the role

As the Marketing Head, you will oversee all strategic marketing initiatives, brand development, and community engagement campaigns. You will be responsible for planning and executing traditional and digital marketing efforts to drive enrollments, build brand equity, and position TL Mabuhay as the premier driving academy in the region.

Key responsibilities

• Develop and implement multi-channel marketing strategies to increase brand awareness, drive lead generation, and boost enrollment rates.
• Lead the creation, optimization, and reporting for paid and organic digital campaigns across Facebook, TikTok, Instagram, and local advertising channels.
• Direct content creation (video, imagery, copy) that communicates the academy's values, defensive driving standards, and success stories.
• Establish strategic partnerships with schools, corporate clients, local businesses, and government agencies to create group enrollment opportunities.
• Track marketing KPIs, track ROI on campaign spends, and monitor competitive trends within the driving school and vocational training industry.
• Design and execute seasonal promotions, student referral programs, and local event sponsorships.
• Manage internal marketing staff, graphics designers, or external agency partners to ensure consistent brand execution.

About you

• 5+ years of progressive leadership experience in marketing, brand management, or campaign execution (experience in educational institutions, service sectors, or local automotive businesses is a plus).
• Strong hands-on experience with Meta Ads Manager, Google Business Profile management, local SEO, and social media content strategies.
• Proficiency in leveraging data to guide creative campaigns and optimize budget allocation.
• Exceptional verbal and written communication skills; fluent in English and Cebuano/Tagalog.
• Proven ability to manage projects from concept to completion and work collaboratively across cross-functional teams.

Benefits

• Competitive compensation package
• Opportunities for career advancement and professional development
• Collaborative, goal-oriented team environment
• Employee discounts on driving course offerings for immediate family members
• Employee discount
• On-site parking
• Promotion to permanent employee

About us

TL Mabuhay Driving Lesson Academy is dedicated to equipping driver candidates with the knowledge, skills, and practical experience needed to become safe, responsible, and defensive drivers. As we continue to grow our brand presence across the region, we are looking for a creative, results-driven Marketing Head to lead our marketing strategy, expand our student community, and elevate our brand visibility.