Driver Acquisition Marketing Officer

Angkas; Philippines; Hybrid; PHP 550,000 - 900,000; Full time

Benefits offered by this job

Flexibility

Meals provided

Gym access

Career growth

Competitive salary

Startup energy

Global team

Tech-enabled tools

Job summary

Angkas is seeking a Driver Acquisition Marketing Officer to run day-to-day driver lead generation campaigns across digital and offline channels, from initial touchpoints to onboarding attendance.

You will manage budgets, coordinate on-ground activations at hubs and partner sites, and track funnel performance to optimize the applicant journey, with flexibility to onsite, remote, or hybrid work.

Qualifications

• 2–4 years of experience in digital marketing, lead generation, field marketing, or growth.

Responsibilities

• Execute driver lead generation campaigns across digital platforms and on-ground activations.
• Manage budgets, bid strategies, and audience targeting; optimize performance.
• Coordinate with Creatives for ad assets and messaging for driver audiences.
• Track funnel performance and lead progress from first touch to onboarding attendance.
• Maintain lead tracker and provide regular performance summaries.

Skills

Digital marketing

Lead generation

Field marketing

Growth

Campaign management

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Hey, mabuhay! Thanks for dropping by. We know looking for the right job can feel like being stuck in EDSA traffic, so we'll keep it moving and get straight to the point.

With over 8 million downloads and a powerful network of thousand of dedicated biker-partners, we are a leading ride-hailing platform operating across the Philippines. Our vision is to end poverty in the Philippines through revolutionary transportation solutions. We aim to provide our customers with convenient, reliable, and safe rides, impacting millions of lives positively every single day.

Now, we're looking for a Driver Acquisition Marketing Officer. The Driver Acquisition Marketing Officer is the hands-on executor of driver lead generation campaigns — running day-to-day operations across digital and offline channels to attract qualified motorcycle driver applicants and get them to show up for onboarding. You will manage campaign execution, coordinate on-ground activations, track funnel performance, and work closely with your manager to optimize the applicant journey from first touchpoint to onboarding attendance.

Campaign Execution — Digital

• Set up, monitor, and optimize paid acquisition campaigns on Meta, Google, TikTok, and other digital platforms targeting potential driver applicants
• Manage daily budgets, bid strategies, and audience targeting; flag underperformance early and recommend adjustments
• Coordinate with the Creatives team to produce ad assets — briefing copy, visuals, and video content tailored to driver audiences
• Support organic lead generation efforts including social media content, community group engagement, and referral program mechanics

Campaign Execution — Offline & On-Ground

• Plan and execute field activations at transport hubs, terminals, gas stations, motorcycle shops, and community gathering points to recruit driver applicants. Build and maintain relationships with local partners (motorcycle dealers, rider groups, barangay contacts) to create sustainable referral pipelines
• Manage on-ground collateral — flyers, signage, registration kits — ensuring materials are always current and available at activation sites
• Coordinate logistics for onboarding drive events, including venue setup, staffing, and applicant flow management

Applicant Nurture & Show-Up

• Execute applicant follow-up sequences via SMS, messaging apps, and calls to convert registered leads into confirmed onboarding attendees
• Track and tag every applicant by source, stage, and status; keep the lead tracker accurate and up to date
• Identify common drop-off points in the applicant journey and surface insights to the Onboarding Marketing

Manager for intervention.

• Coordinate with Operations to match lead flow with onboarding session schedules and capacity

Reporting & Analysis

• Maintain the daily and weekly lead generation tracker — leads by channel, cost, stage progression, and show-up rate
• Prepare performance summaries for the Onboarding Marketing Manager with clear data on what is and is not working
• Conduct competitor and market scans to identify new channels, messaging angles, or partnership opportunities for driver recruitment

At Angkas, we believe in giving our people the trust and flexibility to work in a way that helps them and their teams perform at their best. Whether you're working onsite, remotely, or in a hybrid setup, we provide the flexibility, you bring the drive.

Let's get this show on the road!

Requirements

• 2-4 years of experience in digital marketing, lead generation, field marketing, or growth — preferably in a marketplace, ride-hailing, logistics, or service platform
• Working proficiency with at least one paid media platform (Meta Ads Manager, Google Ads, or TikTok Ads); able to set up campaigns, read reports, and optimize independently
• Comfortable doing field work — this role involves regular visits to transport hubs, onboarding sites, and community events, not just campaign management from a desk
• Detail-oriented and organized; able to manage multiple campaigns and activations across cities simultaneously without losing track
• Strong communication skills in Filipino and English; able to engage naturally with motorcycle riders and community partners
• Proficient in spreadsheets and comfortable working with data to track campaign results and applicant funnels

Benefits

• Work your way - Enjoy flexibility and the freedom to thrive in your role.
• Work-life balance - Build a career without sacrificing your personal life.
• Free perks - Fuel up with free meals and stay active with gym access.
• Grow fast - Unlock career advancement and promotion opportunities.
• Get rewarded - Earn a competitive salary with opportunities for pay increases.
• Start-up energy - Be part of a fast-moving, innovative team where your ideas matter.
• Global vibes - Collaborate with a diverse, multicultural team in an agile workplace.
• Tech-driven culture - Work with modern tools and cutting-edge technology that keep you ahead of the game.