Marketing Manager (Automotive)

PM Consulting; Cebu City; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

PM Consulting in Cebu is seeking a Marketing Manager (Automotive) to lead end-to-end campaigns across digital channels (Facebook Ads, TikTok) and traditional channels (events, activations, outdoor ads).

You will develop integrated marketing plans, manage a team of 6–8, oversee budgets and vendor relationships, and collaborate with Sales and Operations to drive regional growth while using analytics to optimize performance.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• At least 5 years of relevant marketing experience, with exposure to digital marketing and brand management.
• Strong analytical, communication, and project management skills.
• Proficiency in digital marketing tools and analytics; basic knowledge of design principles.
• Experience in the automotive or motorcycle industry is an advantage.
• Background in Retail, FMCG, or multi-brand environments is preferred.

Responsibilities

• Develop and execute integrated marketing plans aligned with company objectives.
• Lead end-to-end campaign strategy, execution, and post-campaign evaluation.
• Oversee digital initiatives, including Facebook Ads and TikTok campaigns.
• Manage offline initiatives such as events, activations, and outdoor advertising.
• Lead, coach, and manage a team of 6-8; manage budgets, vendor negotiations.
• Collaborate with Sales and Operations to support growth and market expansion.
• Prepare data-driven reports to guide strategic decision-making.

Skills

Marketing strategy

Campaign management

Digital marketing

Analytics

Team leadership

Budget management

Cross-functional collaboration

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Facebook Ads

TikTok Ads

Analytics tools

Job description

About the job Marketing Manager (Automotive)

Location: Cebu

Work Setup: Onsite

Work Schedule: Dayshift; Monday-Friday

We are seeking a Marketing Manager to lead and execute marketing strategies that align with the company's objectives. This role will manage end-to-end campaigns across digital (e.g., Facebook Ads, TikTok campaigns) and traditional channels (events, activations, outdoor ads). Moreover, the role involves using analytics to optimize performance, collaborating with creative teams and cross-functional departments to drive growth and support regional initiatives. This role will manage teams, budgets, vendors, and partnerships.

Duties and Responsibilities

• Strategy & Campaign Management: Develop and execute integrated marketing plans aligned with company objectives; lead end-to-end campaign strategy, execution, and post-campaign evaluation while ensuring brand consistency across ATL, BTL, and digital touchpoints.
• Digital Marketing Leadership: Oversee digital initiatives, including Facebook Ads, TikTok campaigns, and content execution. Utilize digital analytics and reporting tools to measure performance and optimize campaigns.
• Traditional Marketing & Activations: Manage offline initiatives such as events, activations, and outdoor advertising (e.g., billboards); coordinate with suppliers, agencies, and partners for marketing executions.
• Team & Budget Management: Lead, coach, and manage a team of 6-8 direct and indirect reports. Manage marketing budgets, vendor negotiations, and supplier coordination.
• Cross-functional Collaboration: Partner with Sales and Operations teams to support revenue growth and market expansion, providing marketing support for branch-level and regional initiatives.
• Data-Driven Reporting: Prepare reports using performance metrics and customer feedback to guide strategic decision-making

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• At least 5 years of relevant marketing experience, with exposure to digital marketing and brand management
• Strong analytical, communication, and project management skills
• Proficiency in digital marketing tools and analytics; basic knowledge of design principles
• Experience in the automotive or motorcycle industry is an advantage.
• Background in Retail, FMCG, or multi-brand environments is preferred