Marketing Head (Guaranteed 14th month pay) | Quezon City

HRTx Inc; Manila; On-site; PHP 3,000,000 - 5,400,000; Full time

Job summary

HRTx Inc. is seeking a Marketing Head at Senior Manager to AVP level in Quezon City, Metro Manila. The role leads strategic brand management, digital marketing, and major trade activations to strengthen market leadership in automotive, consumer goods, and energy storage sectors.

Responsible for driving the annual marketing roadmap, budget governance, and ROI across B2B and B2C channels, while overseeing market research and stakeholder management with external agencies.

Qualifications

• 10–15 years of progressive experience in Brand Management and Marketing.
• Minimum 5 years in a senior leadership or people-management role.
• Experience with tangible products or durable consumer goods (FMCG/Automotive/Industrial).
• Bachelor's in Marketing or Business Administration; MBA is advantageous.
• Expert knowledge of the Philippine media and advertising landscape.

Responsibilities

• Strategize and manage the annual marketing roadmap to grow market share.
• Direct the marketing budget with clear KPIs and ROI across B2B and B2C channels.
• Oversee data-driven market research and translate insights into campaigns.
• Lead integrated digital marketing including social media, performance marketing, and app growth.
• Plan and execute large-scale events, activations, and trade marketing initiatives.
• Collaborate with Sales, Logistics, and Agencies to align campaigns with operations.

Skills

Brand management

Digital marketing

Budget management

Market research

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business Administration

MBA or equivalent

Job description

Marketing Head (Senior Manager to AVP Level)

Position Type: Full-time

Industry: Automotive, Consumer Goods, and Energy Storage

Location: Quezon City, Metro Manila

Key Responsibilities

1. Strategic Brand Management & Market Leadership

• Formulate and execute the annual marketing roadmap to protect and expand the brand's leading market share.
• Direct the corporate marketing budget, establishing clear KPIs and ensuring strong ROI across all B2B and B2C channels.
• Define and maintain brand positioning, ensuring cohesive messaging across all consumer touchpoints.

2. Consumer Insights & Market Research

• Oversee data-driven market research to monitor competitor activity, economic shifts, and evolving consumer behavior.
• Translate market intelligence into actionable insights to drive product development and targeted campaigns.

3. Integrated Digital Marketing & Brand Visibility

• Spearhead the brand's digital ecosystem, including social media strategies, performance marketing, and the growth of the company’s proprietary service application.
• Direct high-visibility "Above-The-Line" (ATL) campaigns, including strategic billboard placements, traditional media buying, and high-impact promotions.

4. Events, Activations, & Trade Marketing

• Conceptualize and oversee large-scale "Below-The-Line" (BTL) initiatives, including trade shows, national dealer conventions, product launches, and experiential marketing.
• Design on-ground promotional activities that directly support the commercial sales pipeline and drive foot traffic to retail partners.

5. Stakeholder & Agency Management

• Collaborate closely with Sales, Logistics, and Plant Operations to align marketing campaigns with inventory and distribution capabilities.
• Manage relationships with top-tier creative, media-buying, and public relations agencies.

Qualification

• Experience: 10–15 years of progressive experience in Brand Management and Marketing, with at least 5 years in a senior leadership or people-management role.
• Industry Background: Proven track record handling tangible products or durable consumer goods. Experience in Fast-Moving Consumer Goods (FMCG), Automotive, Industrial Products, or Industrial Manufacturing is highly preferred.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced business degree is a strong advantage.
• Core Competencies: * Expert knowledge of the Philippine media and advertising landscape.
• Strong capability in both digital transformation and traditional trade/dealer marketing.
• Exceptional financial acumen regarding budget management and ROI tracking.
• Leadership Style: A visionary leader who is comfortable shifting from boardroom strategy to on-ground execution during major events and activations.