Marketing Head (Quezon City)

PM Consulting; Metro Manila; On-site; PHP 2,500,000 - 4,200,000; Full time

Job summary

PM Consulting in Quezon City seeks a Marketing Head (Senior Manager to AVP) to lead brand strategy and market leadership across B2B and B2C channels. You will oversee strategic marketing planning, budget governance, consumer insights, and integrated digital campaigns including a proprietary app, while coordinating with Sales, Operations and external agencies.

The role requires 10–15 years in brand management with at least 5 years in leadership, plus a strong background in durable goods or FMCG;

Qualifications

• 10–15 years in Brand Management/Marketing with at least 5 years in a senior leadership or people-management role.
• Experience with tangible products or durable consumer goods; FMCG, Automotive, Industrial Products, or Industrial Manufacturing preferred.
• Bachelor’s degree in Marketing, Business Administration, or related field; MBA strong advantage.
• Expert knowledge of the Philippine media and advertising landscape; strong digital and traditional trade marketing.
• Leadership style: visionary and hands-on, able to execute strategy during major events and activations.

Responsibilities

• Formulate and execute the annual marketing roadmap to protect and expand the brand's leading market share.
• Direct the corporate marketing budget, establishing KPIs and ROI across B2B and B2C channels.
• Define and maintain brand positioning with cohesive messaging across consumer touchpoints.

Skills

Brand management

Leadership

Budget management

Market research

Digital marketing

ATL/BTL campaigns

Strategic thinking

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or Business Administration

MBA or related advanced degree

Job description

About the job Marketing Head (Quezon City)

Marketing Head (Senior Manager to AVP Level)

Position Type: Full-time

Industry: Automotive, Consumer Goods, and Energy Storage

Key Responsibilities

1. Strategic Brand Management & Market Leadership

• Formulate and execute the annual marketing roadmap to protect and expand the brand's leading market share.
• Direct the corporate marketing budget, establishing clear KPIs and ensuring strong ROI across all B2B and B2C channels.
• Define and maintain brand positioning, ensuring cohesive messaging across all consumer touchpoints.

2. Consumer Insights & Market Research

• Oversee data-driven market research to monitor competitor activity, economic shifts, and evolving consumer behavior.
• Translate market intelligence into actionable insights to drive product development and targeted campaigns.

3. Integrated Digital Marketing & Brand Visibility

• Spearhead the brand's digital ecosystem, including social media strategies, performance marketing, and the growth of the company’s proprietary service application.
• Direct high-visibility "Above-The-Line" (ATL) campaigns, including strategic billboard placements, traditional media buying, and high-impact promotions.

4. Events, Activations, & Trade Marketing

• Conceptualize and oversee large-scale "Below-The-Line" (BTL) initiatives, including trade shows, national dealer conventions, product launches, and experiential marketing.
• Design on-ground promotional activities that directly support the commercial sales pipeline and drive foot traffic to retail partners.

5. Stakeholder & Agency Management

• Collaborate closely with Sales, Logistics, and Plant Operations to align marketing campaigns with inventory and distribution capabilities.
• Manage relationships with top-tier creative, media-buying, and public relations agencies.

Qualification

• Experience: 10–15 years of progressive experience in Brand Management and Marketing, with at least 5 years in a senior leadership or people-management role.
• Industry Background: Proven track record handling tangible products or durable consumer goods. Experience in Fast-Moving Consumer Goods (FMCG), Automotive, Industrial Products, or Industrial Manufacturing is highly preferred.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced business degree is a strong advantage.
• Core Competencies: * Expert knowledge of the Philippine media and advertising landscape. Strong capability in both digital transformation and traditional trade/dealer marketing. Exceptional financial acumen regarding budget management and ROI tracking.
• Leadership Style: A visionary leader who is comfortable shifting from boardroom strategy to on-ground execution during major events and activations.