Marketing Head

Private Advertiser; Eastern Manila District; On-site; PHP 2,500,000 - 4,000,000; Full time

Job summary

Private Advertiser is seeking a Marketing Head to lead and execute comprehensive marketing strategies across brand management, digital marketing, advertising, product marketing, and market research. You will drive customer acquisition, MQLs, and revenue growth, while guiding a team to achieve business objectives.

You will manage budgets, monitor market trends, and collaborate with sales and operations to ensure cohesive marketing efforts and maximum ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
• 7-10 years of experience in marketing with leadership responsibilities.
• Experience across brand management, digital marketing, advertising, product marketing, and market research.

Responsibilities

• Develops and executes comprehensive marketing strategies to enhance brand awareness and drive revenue.
• Oversees all marketing functions including brand management, digital marketing, advertising, product marketing, and market research.
• Leads and coaches the marketing team to align with business objectives and maximize ROI.

Skills

Leadership

Strategic thinking

CRM

Analytics

Digital marketing

Communication

Project management

Stakeholder management

Industry knowledge

Creativity

Design aesthetics

Education

Bachelor’s degree in Marketing/Business Administration

Master’s degree preferred

Job description

The Marketing Head is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, generate marketing-qualified leads (MQLs), and support revenue growth through the Sales Operations team. This role oversees all marketing functions, including brand management, digital marketing, advertising, product marketing, and market research.

The Marketing Head provides guidance, coaching, and support to align with business objectives and marketing goals. Additionally, the role involves managing and allocating the marketing budget efficiently to maximize ROI and achieve business objectives.

Major Responsibilities:

1. Develops and implements comprehensive marketing strategies in order to enhance brand awareness, drive customer acquisition, and increase revenue.

2. Oversees all aspects of marketing, including brand management, digital marketing, advertising, product marketing, and market research.

3. Leads and manages the marketing team, providing guidance, coaching, and support in order to ensure high performance and alignment with business objectives.

4. Creates and manages the marketing budget in order to ensure efficient allocation of resources to maximize ROI.

5. Drives marketing campaigns to build brand awareness, generate marketing-qualified leads (MQLs), and support the sales team.

6. Monitors and analyzes market trends, competitor activities, and customer insights in order to inform and refine marketing strategies.

7. Develops and executes integrated marketing campaigns across various channels, including digital, traditional media, and social media.

8. Collaborates with cross-functional teams, including sales and branch operations, supply and demand, parts sales and service, and customer service in order to ensure cohesive marketing efforts.

9. Oversees the creation of compelling and consistent brand messaging across all marketing materials and channels.

10. Manages relationships with external agencies, vendors, and partners in order to execute marketing campaigns and initiatives.

11. Conducts regular performance evaluations of marketing campaigns and initiatives using analytics and KPIsin order to measure success and identify areas for improvement.

12. Foster a culture of innovation and creativity within the marketing team in order to encourage the exploration of new ideas and marketing tactics.

13. Evaluates, coaches, and recognizes direct reports and staff, aligning appraisals with agreed KPIs in order to drive high performance and sustained engagement within the Department.

14. Performs other tasks given by the company official as the need arises.

Job Qualifications:

Educational Background:

Bachelor’s Degree in Marketing, Business Administration, or a related field (Master’s degree preferred).

Professional Experience:

• 7-10 years of experience in marketing, with a proven track record of developing and executing successful marketing strategies.
• Extensive experience in brand management, digital marketing, advertising, product marketing, and market research.

Skills Required:

• Strong leadership and team management skills, with experience leading and developing a team of marketing professionals.
• Excellent strategic thinking and problem-solving abilities.
• Proficiency in marketing software and tools, including CRM, analytics, and digital marketing platforms.
• Strong communication and presentation skills.
• Ability to work in a fast-paced environment and manage multiple projects and deadlines.
• Experience in the specific industry or sector relevant to the business
• Advanced knowledge of digital marketing trends and technologies.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Creative and innovative thinker with a keen eye for design and aesthetics.
• Ability to build and maintain strong relationships with internal and external stakeholders.