Marketing Head/Manager

PFF U19 National Group; Carmona; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

PFF U19 National Group is seeking a Marketing Head/Manager in the Philippines to plan, develop, implement, and manage comprehensive marketing strategies. You will lead branding, advertising campaigns, and digital activities to boost brand awareness and sales.

You will oversee market research, budgeting, and a team of marketing professionals, collaborating with Sales to reach targets and drive business growth.

Qualifications

• Bachelor's degree in marketing or related field.
• 3–5 years in marketing, supervisory or managerial role.
• Experience in developing and implementing marketing strategies.
• Experience in brand management, market research, advertising, and promotions.
• Experience in managing marketing budgets and campaigns.
• Experience in leading and supervising a marketing team.
• Strong knowledge of marketing principles, strategies, and techniques.
• Knowledge of digital marketing, social media marketing, and online advertising.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals and objectives
• Prepare annual, quarterly, and monthly marketing plans
• Oversee branding strategies and ensure consistent branding across materials
• Plan and manage advertising, promotional campaigns, and marketing events
• Oversee digital marketing activities and manage social media platforms
• Conduct market research and analyze customer behavior and preferences
• Work closely with Sales to achieve targets and generate leads
• Prepare and manage the annual marketing budget and monitor expenses
• Lead, supervise, and train the marketing team
• Submit monthly, quarterly, and annual marketing reports

Skills

Marketing strategy

Brand management

Digital marketing

Leadership

Team management

Budgeting

Market research

Communication

Education

Bachelor's degree in Marketing

Tools

MS Office

Job description

A Marketing Head / Marketing Manager is responsible for planning, developing, implementing, and managing the company's marketing strategies to promote its products or services, increase brand awareness, generate sales, and achieve business growth. This position develops marketing plans and strategies, manages promotional campaigns, conducts market research, supervises the marketing team, and coordinates with other departments to ensure that marketing activities support the company's business objectives and sales targets.

Key responsibilities

Develop and implement comprehensive marketing strategies aligned with company goals and objectives

Prepare annual, quarterly, and monthly marketing plans

Oversee the development and implementation of branding strategies and ensure consistent company branding across all marketing materials and communication channels

Plan and manage advertising, promotional campaigns, and marketing events

Oversee the company's digital marketing activities and manage social media platforms and online campaigns

Conduct market research and analyze customer behavior and preferences

Work closely with the Sales Department to achieve company sales targets and develop marketing programs that generate qualified leads

Prepare and manage the annual marketing budget and monitor marketing expenses

Lead, supervise, and motivate the marketing team and provide guidance, coaching, and training to marketing personnel

Prepare and submit monthly, quarterly, and annual marketing reports and monitor the effectiveness of marketing campaigns

About you

Bachelor's Degree in Marketing, Business Administration, Advertising, Communications, or any related field

At least 3–5 years of experience in marketing, preferably in a supervisory or managerial position

Proven experience in developing and implementing marketing strategies

Experience in brand management, market research, advertising, and promotions

Experience in managing marketing budgets and campaigns

Experience in leading and supervising a marketing team

Strong knowledge of marketing principles, strategies, and techniques

Knowledge of digital marketing, social media marketing, and online advertising

Proficient in Microsoft Office (Word, Excel, and PowerPoint)

Strong leadership and management abilities, creative and strategic thinking, excellent decision-making and problem-solving skills