Marketing Head

Private Advertiser; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Private Advertiser is seeking an experienced Marketing Manager to lead our digital marketing and lead generation initiatives. You will develop strategies, manage social media across Facebook, LinkedIn, Instagram, TikTok, and other channels, and drive content creation and campaigns.

You will analyze performance, optimize SEO/SEM efforts, and collaborate with business development and recruitment teams to grow the client base. Strong communication and project management are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience as marketing manager, with strong digital marketing experience.
• Proven experience managing social media platforms and digital marketing campaigns.
• Knowledge of SEO, Google Analytics, email marketing, and lead generation.
• Strong content creation and copywriting skills.
• Strong analytical and communication skills.
• Creative, proactive, and highly organized.
• Able to manage multiple campaigns and projects simultaneously

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with company goals.
• Manage and optimize the company's social media presence across platforms such as Facebook, LinkedIn, Instagram, TikTok, and other relevant channels.
• Monitor campaign performance, analyze metrics, and recommend improvements based on data.
• Manage website content and recommend strategies to improve website traffic, engagement, and lead generation.
• Implement basic SEO and SEM strategies to improve online visibility.
• Develop digital campaigns designed to generate qualified leads and potential clients.
• Work closely with the business development and recruitment teams to support client acquisition and recruitment campaigns.
• Track leads generated through digital channels and recommend strategies to improve conversion.
• Support company events, client engagement activities, and other promotional initiatives.
• Develop a monthly content calendar and oversee the creation and publication of relevant content.
• Create or coordinate social media posts, videos, reels, graphics, articles, and other marketing materials.
• Write compelling captions, marketing copy, and promotional materials.
• Identify current digital trends and translate them into relevant content and campaigns.
• Maintain consistent brand messaging across all marketing channels.

Skills

Digital marketing

Social media management

Content creation

Copywriting

Analytical skills

Communication skills

Campaign management

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Google Analytics

Job description

Key Responsibilities

Digital Marketing

• Develop and implement comprehensive digital marketing strategies aligned with company goals.

• Manage and optimize the company's social media presence across platforms such as Facebook, LinkedIn, Instagram, TikTok, and other relevant channels.

• Monitor campaign performance, analyze metrics, and recommend improvements based on data.

• Manage website content and recommend strategies to improve website traffic, engagement, and lead generation.

• Implement basic SEO and SEM strategies to improve online visibility.

Lead Generation & Business Development Support

• Develop digital campaigns designed to generate qualified leads and potential clients.

• Work closely with the business development and recruitment teams to support client acquisition and recruitment campaigns.

• Track leads generated through digital channels and recommend strategies to improve conversion.

• Support company events, client engagement activities, and other promotional initiatives.

Content & Social Media

• Develop a monthly content calendar and oversee the creation and publication of relevant content.

• Create or coordinate social media posts, videos, reels, graphics, articles, and other marketing materials.

• Write compelling captions, marketing copy, and promotional materials.

• Identify current digital trends and translate them into relevant content and campaigns.

• Maintain consistent brand messaging across all marketing channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• At least 3–5 years of experience as marketing manager, preferably with strong digital marketing experience.

• Proven experience managing social media platforms and digital marketing campaigns.

• Knowledge of SEO, Google Analytics, email marketing, and lead generation.

• Strong content creation and copywriting skills.

• Strong analytical and communication skills.

• Creative, proactive, and highly organized.

• Able to manage multiple campaigns and projects simultaneously