Marketing Executive

UGREEN GROUP LIMITED; Philippines; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Career growth path

Access to Philippine KOL resources

Great team environment

Social insurance and housing fund

Job summary

UGREEN GROUP LIMITED is seeking a dedicated KOL operations lead for the Philippine market. You will independently manage outreach, screening, partnership negotiations, and long-term relationships with Philippine KOLs, while aligning with regional teams on campaign planning and review to boost brand visibility and conversions.

You will collaborate with creative, content, e-commerce and sales teams to ensure localized campaigns meet performance goals and cultural fit.

Qualifications

• Bachelor's degree or above in Marketing, Advertising, Filipino language, Southeast Asian studies, or related fields.
• 2–3 years of experience in KOL operations, digital marketing, or Philippine marketing preferred.
• Fluent in English and capable of drafting partnership communications in English.

Responsibilities

• End-to-end management of Philippine KOL resources and outreach.
• Plan, execute, and review KOL marketing campaigns tailored to the Philippines.
• Coordinate with regional team and local partners to optimize campaigns and ROI.
• Analyze campaign data and draft post-campaign insights and recommendations.
• Maintain strong relationships with Philippine KOLs and partners.

Skills

Outreach and networking

Project execution

Data-driven mindset

Collaboration

Local cultural knowledge

Cross-cultural communication

Education

Bachelor's degree or above in Marketing/Advertising/Philippine studies

Tools

TikTok

Instagram

YouTube

Job description

As a core member of the Southeast Asian regional marketing team, you will be fully dedicated to end-to-end KOL operations for the Philippine market. Leveraging your fluent English proficiency and deep understanding of local Filipino culture and living environments, you will independently handle KOL outreach, screening, partnership negotiation, and relationship maintenance, while building and optimizing the brand's localized Philippine KOL resource pool. You will also collaborate with the regional team to plan, execute, and review KOL marketing campaigns in the Philippine market, driving brand visibility and performance-based conversions, and serving as a key local marketing anchor for the brand's deep-rooted expansion in the Philippines. We offer high-quality marketing resources across Southeast Asia, a clear career growth pathway, and an efficient, cross-cultural working environment.

Core Responsibilities

1. End-to-End Management of Philippine KOL Resources

• Leveraging fluent English and local cultural knowledge, independently conduct KOL outreach and negotiations across major platforms in the Philippines, including TikTok, Instagram, YouTube, and local Filipino social platforms, to identify top-tier, mid-tier, niche, and emerging high-quality KOL talent.
• Build and continuously maintain the brand's Philippine KOL resource pool, refining KOL profiles (audience demographics, content style, collaboration rates, past performance, etc.), and regularly update and tier the pool for optimization.
• Maintain long-term, positive relationships with Philippine KOLs, promptly communicate brand marketing needs, explore deep collaboration opportunities, and enhance cooperation efficiency and loyalty.

2. Planning and Execution of Philippine KOL Marketing Campaigns

• In line with the brand's marketing objectives in the Philippines, collaborate with the regional team to develop KOL marketing plans, including KOL selection, partnership format design, content direction planning, and scheduling, ensuring plans are tailored to local Filipino culture and user preferences.
• Independently handle detailed communications with Philippine KOLs regarding collaboration content, posting timelines, deliverable requirements, etc., and ensure KOLs complete content creation and publishing as scheduled.
• Oversee the full execution process of KOL collaborations, promptly resolve any localization issues during implementation, and ensure content quality and posting performance meet expectations.

3. Cross-Functional Collaboration and Resource Coordination

• Serve as the primary point of contact for Philippine KOL marketing, coordinating with internal brand teams (creative, content, e-commerce, sales, etc.) to integrate resources and align KOL marketing with the brand's overall marketing rhythm.
• Coordinate with local Philippine partners (e.g., content production teams, media agencies) to facilitate material production and execution, ensuring efficient project progress.
• Provide timely updates to the regional marketing lead on Philippine KOL operations, including progress, challenges, and outcomes, with clear reporting and communication.

4. Data Review and Strategy Optimization

• Collect and organize comprehensive data from Philippine KOL campaigns, including key metrics such as impressions, engagement, clicks, and conversions, and use analytical tools to consolidate and perform in-depth analysis.
• Based on data insights, draft post-campaign reports, evaluate collaboration effectiveness, summarize lessons learned, and propose actionable recommendations for KOL operations tailored to the Philippine market.
• Iterate KOL partnership strategies and resource screening criteria based on review findings, continuously improving the ROI of the brand's Philippine KOL marketing efforts.

5. Local Market Insights and Knowledge Management

• Continuously monitor the Philippine social media ecosystem, KOL industry trends, and local cultural hotspots to identify marketing entry points, providing localized intelligence to support the brand's marketing decisions in the Philippines.
• Organize and archive all KOL operations materials, including resource profiles, partnership proposals, execution data, and review reports, to build a structured knowledge base for Philippine KOL operations, ensuring information is well-organized and traceable.

Requirements

1. Education and Experience

- Bachelor's degree or above in Marketing, Advertising, Filipino Language, Southeast Asian Studies, or related fields.

- 2–3 years of relevant experience in KOL operations, digital marketing, or Southeast Asian (preferably Philippine) marketing, with hands-on experience in independently conducting KOL outreach and managing collaborations preferred.

2. Language Proficiency (Core Requirement)

- Fluent in English, with excellent listening, speaking, reading, and writing skills, capable of using English as a working language to communicate seamlessly with Philippine KOLs and local partners, and independently drafting partnership correspondence and content briefs in English.

- Native Mandarin Chinese speaker with strong written and verbal communication skills.

- Proficiency in Filipino/Tagalog is a significant plus.

3. Core Competencies

-Local Cultural Knowledge:Deep understanding of Filipino culture, lifestyle, consumer habits, and social media user preferences, with the ability to accurately gauge local aesthetic and content needs.

-Outreach and Networking:Strong cross-cultural communication and negotiation skills, adept at quickly establishing and maintaining relationships with Philippine KOLs; having an existing pool of local KOL contacts is preferred.

-Project Execution:Detail-oriented, responsible, with strong project coordination and multitasking abilities, capable of efficiently driving end-to-end KOL campaign execution.

-Data-Driven Mindset: Proficient in collecting and analyzing KOL campaign data, extracting insights to guide strategy optimization, with basic proficiency in data analysis tools.

- Collaboration: Skilled in cross-departmental and cross-functional coordination, able to quickly align internal and external resources to resolve issues and drive project delivery.

4. Mindset and Attitude

- Strong passion for the Philippine market and KOL marketing, with sharp business acumen and rapid learning ability, and a commitment to deepening expertise in the Philippine market.

- Adaptable to cross-cultural working environments, with a proactive attitude and the ability to independently address and resolve localization challenges.

- Embrace a results-oriented, efficiency-focused work culture, and eager to enhance professional capabilities through hands-on practice.

5. Additional Preferences

- Familiarity with the operational rules and KOL marketing practices of major overseas platforms such as TikTok, Instagram, and YouTube; knowledge of local Philippine social platforms is a plus.

- Experience in KOL operations for tech, consumer electronics, or similar categories is preferred.

- Ability to draft basic marketing proposals and independently design KOL partnership plans.

What We Offer

1. Clear Career Growth Path:From specialized Philippine KOL operations to integrated country-level marketing planning, accelerating your development in local marketing and cross-regional operational capabilities.

2. High-Quality Resources: Access to the brand's core Southeast Asian marketing projects, first-hand Philippine KOL resources and marketing data, and hands-on local market experience.

3. Great Team Environment:A cross-cultural, flat-structured team with efficient communication, no meaningless overtime, and a strong emphasis on work-life balance.

4.Comprehensive Benefits:Including social insurance and housing fund, paid annual leave, holiday benefits, regular team-building activities, professional skills training, and more, providing holistic support for our employees.