Senior Marketing Specialist

GMEELAN; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

GMEELAN is seeking a Senior Marketing Specialist to lead our marketing efforts in the Philippines. You will own strategy, social growth, content direction, and influencer/KOL campaigns across TikTok and Instagram.

You will drive measurable results, identify growth opportunities, and take ownership of overall marketing performance. Collaboration with content, creative, and internal teams is essential to deliver high-impact campaigns from planning to analysis.

Qualifications

• Bachelor's degree or equivalent in Marketing, Communications, Business, Digital Marketing, or related field.
• 3+ years of relevant experience in social media marketing, digital marketing, influencer marketing, brand marketing, or related field.
• Strong understanding of TikTok, Instagram, social media trends, content formats, algorithms, and audience behaviour.

Responsibilities

• Develop and execute comprehensive marketing strategies across TikTok and Instagram based on platform trends, audience behaviour, market insights, and business objectives.
• Take ownership of social media growth strategies, including brand awareness, engagement, follower growth, traffic, and conversions.
• Monitor the latest social media trends, algorithms, content formats, and platform developments to identify new growth opportunities.
• Conduct market, competitor, and audience research to identify emerging trends and successful strategies.
• Lead the planning and execution of social media campaigns from concept to performance analysis.
• Continuously optimise marketing strategies based on campaign results, data, and market feedback.
• Develop strong content strategies, creative concepts, campaign ideas, and content directions aligned with brand positioning.
• Identify high-performing content and develop strategies to replicate, improve, and scale successful formats.
• Work closely with content, creative, and internal teams to ensure marketing campaigns are delivered effectively.
• Monitor social media performance and prepare regular reports covering key results, insights, and recommendations.
• Provide clear direction on content priorities based on audience behaviour, trends, and performance data.
• Develop and execute KOL and influencer marketing strategies across TikTok and Instagram.

Skills

Marketing strategy

Social media growth

Influencer/KOL marketing

TikTok

Instagram

Education

Bachelor's degree or equivalent (Marketing/Communications/Business/Digital Marketing)

Job description

GMEELAN is looking for a Senior Marketing Specialist to join our growing team in the Philippines!

This role will take ownership of marketing strategy, social media growth, content direction, influencer/KOL marketing, and campaign performance across TikTok and Instagram. We are looking for someone who can go beyond execution — someone who can develop strategies, drive measurable results, identify growth opportunities, and take ownership of overall marketing performance.

• Develop and execute comprehensive marketing strategies across TikTok and Instagram based on platform trends, audience behaviour, market insights, and business objectives.


• Take ownership of social media growth strategies, including brand awareness, engagement, follower growth, traffic, and conversions.


• Monitor the latest social media trends, algorithms, content formats, and platform developments to identify new growth opportunities.


• Conduct market, competitor, and audience research to identify emerging trends and successful strategies.


• Lead the planning and execution of social media campaigns from concept to performance analysis.


• Continuously optimise marketing strategies based on campaign results, data, and market feedback.


• Develop strong content strategies, creative concepts, campaign ideas, and content directions aligned with brand positioning.


• Identify high-performing content and develop strategies to replicate, improve, and scale successful formats.


• Work closely with content, creative, and internal teams to ensure marketing campaigns are delivered effectively.


• Monitor social media performance and prepare regular reports covering key results, insights, and recommendations.


• Provide clear direction on content priorities based on audience behaviour, trends, and performance data.


• Develop and execute KOL and influencer marketing strategies across TikTok and Instagram.


• Identify, evaluate, and build relationships with relevant KOLs, influencers, and content creators.


• Build and maintain a comprehensive KOL database based on category, audience demographics, engagement, content style, reach, and campaign performance.


• Lead KOL campaign planning, coordination, execution, and performance tracking.


• Negotiate and coordinate with creators and relevant stakeholders to ensure campaigns achieve agreed objectives.


• Analyse KOL performance and identify high-performing creators for long-term collaboration.


• Develop strong creator relationships and explore new opportunities to increase brand exposure, engagement, and conversions.


• Take ownership of key marketing KPIs including reach, impressions, engagement, follower growth, traffic, conversions, and ROI.


• Analyse campaign and social media data to identify trends, opportunities, and areas for improvement.


• Translate performance data into actionable marketing strategies and recommendations.


• Track campaign ROI and continuously improve marketing efficiency and effectiveness.


• Proactively identify new marketing channels, content opportunities, and growth strategies.


• Be accountable for marketing outcomes and contribute directly to overall brand and business growth.


• Take ownership of assigned marketing projects from strategy and planning through execution and optimisation.


• Provide strategic recommendations to improve brand visibility, social media performance, and influencer marketing effectiveness.


• Work cross-functionally with internal teams to ensure marketing objectives are aligned with overall business goals.


• Support the development and improvement of marketing processes, campaign frameworks, and performance tracking.


• Act as a key contributor to the growth and development of GMEELAN's marketing function in the Philippines.


• Bachelor's degree or equivalent experience in Marketing, Communications, Business, Digital Marketing, or a related field.


• 3+ years of relevant experience in social media marketing, digital marketing, influencer marketing, brand marketing, or a related field.


• Strong understanding of TikTok, Instagram, social media trends, content formats, algorithms, and audience behaviour.


• Proven experience working with KOLs, influencers, and content creators.


• Strong analytical skills with the ability to interpret campaign and social media performance data.


• Demonstrated ability to develop and execute marketing strategies with measurable results.


• Strong creative thinking with the ability to identify trends and turn them into effective marketing opportunities.


• Excellent communication, coordination, negotiation, and relationship-building skills.


• Highly proactive, independent, and comfortable working in a fast-paced environment.


• Strong sense of ownership with the ability to manage multiple campaigns and priorities simultaneously.


• Target-oriented and results-driven, with a strong focus on growth, performance, and ROI.


• Join a fast-growing and dynamic company with regional growth opportunities.


• Work closely with TikTok, Instagram, content, and influencer marketing.


• Gain hands-on exposure to end-to-end digital marketing and KOL campaigns.


• Opportunity to take ownership of marketing strategies and directly contribute to business growth.


• Work in a growing regional team with opportunities to develop your career across marketing, social media, influencer marketing, and digital marketing.


• Convenient office location at The Orient Square, F. Ortigas Jr. Road, Ortigas Center, San Antonio, Pasig City, 1605 Metro Manila, Philippines.

If you're passionate about social media, content, influencers, digital marketing, and driving measurable business results, we'd love to hear from you!