Influencer Marketing Specialist, Interactive Solutions Division (Philippines)

YCP; Manila; On-site; PHP 300,000 - 540,000; Full time

Job summary

YCP Group in Manila is seeking an Influencer Marketing Specialist to plan, run, and manage influencer and KOL campaigns across major social platforms. You will source creators, negotiate terms, and coordinate content delivery and reporting.

The role requires knowledge of the Philippine influencer landscape, strong communication skills, and the ability to handle multiple creators and campaigns simultaneously. 1–2 years of relevant experience is preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• 1–2 years of experience in influencer marketing, talent management, digital marketing, social media, or related roles.
• Strong knowledge of the Philippine influencer/KOL landscape.
• Excellent communication and negotiation skills.
• Strong organizational and project management skills.
• Comfortable communicating with creators, talent managers, agencies, and clients.
• Strong understanding of TikTok, Instagram, Facebook, and short-form content.
• Ability to evaluate influencer profiles, audience demographics, engagement, and content quality.
• Strong attention to detail and ability to manage multiple creators/campaigns simultaneously.
• Proficient in Google Workspace / Microsoft Office.
• Experience with influencer marketing platforms or creator analytics tools is an advantage.

Responsibilities

• Develop and execute influencer/KOL campaigns based on client objectives.
• Research and identify relevant influencers and content creators across TikTok, Instagram, Facebook, and other platforms.
• Build and maintain a database/masterfile of creators and KOLs.
• Evaluate creators based on audience, content quality, engagement, brand fit, location, and campaign requirements.
• Conduct creator outreach, negotiations, and coordination.
• Request and consolidate creator rates, media kits, audience insights, and other requirements.
• Coordinate campaign deliverables, contracts, briefs, posting schedules, and content approvals.
• Develop influencer briefs and ensure creators understand campaign requirements.
• Monitor creator content and ensure deliverables are completed according to agreed guidelines.
• Coordinate with clients and internal teams regarding creator selection and campaign execution.
• Track campaign performance, including views, reach, engagement, and other relevant KPIs.
• Prepare campaign reports and post-campaign evaluations.
• Maintain strong relationships with influencers, managers, talent agencies, and creator networks.
• Stay updated on TikTok, Instagram, and other social media trends and emerging creators.
• Support influencer events, shoots, livestreams, and other creator-led activations.
• Assist in developing influencer strategies, campaign proposals, and cost estimates.

Skills

Influencer marketing

Creator sourcing

Negotiation

Project management

Communication

Analytics

Education

Bachelor's degree in Marketing, Communications, Advertising, Business, or related field

Tools

Google Workspace

Microsoft Office

Job description

About YCP Group

YCP is a Singapore-headquartered management consulting firm founded in 2011. Listed on the Tokyo Stock Exchange Growth Market (JDR listing, December 2021), YCP operates with 700+ professionals across 20+ offices globally. In Asia, YCP is present across 13+ cities including Tokyo, Singapore, Jakarta, Bangkok, Kuala Lumpur, Manila, Ho Chi Minh City, and Shanghai. The Management Service Division (MSD) delivers three core service offerings: Advisory (strategy consulting), PMO (project management), and Transaction (M&A advisory). With a track record of 3,000+ projects and 500+ clients across the Asia-Pacific, YCP combines deep local market knowledge with cross-border execution capability.

About YCP Group

YCP is a Singapore-headquartered management consulting firm founded in 2011. Listed on the Tokyo Stock Exchange Growth Market (JDR listing, December 2021), YCP operates with 700+ professionals across 20+ offices globally. In Asia, YCP is present across 13+ cities including Tokyo, Singapore, Jakarta, Bangkok, Kuala Lumpur, Manila, Ho Chi Minh City, and Shanghai. The Management Service Division (MSD) delivers three core service offerings: Advisory (strategy consulting), PMO (project management), and Transaction (M&A advisory). With a track record of 3,000+ projects and 500+ clients across the Asia-Pacific, YCP combines deep local market knowledge with cross-border execution capability.

YCP covers 13 industry sectors including Automotive & Mobility, Energy & Natural Resources, Healthcare, Consumer & Retail, Financial Services, Technology, Industrials, and Private Equity & Investors. Our core strengths lie in cross-border transactions, M&A, and digital transformation, underpinned by on-the-ground presence and networks that global firms cannot replicate.

Why YCP

• Unparalleled autonomy and ownership — While many consulting environments follow a hierarchical progression before individuals lead engagements, at YCP, you own your scope, deliver under your own name, and build your reputation from day one. You define what you work on, how you deliver it, and what comes next.
• Accelerated path to Partner — Career progression in consulting is often time-bound and tenure-driven. At YCP, top performers can reach Partner in under 5 years. The level of discretion and speed is in a different league.
• SEA × Japan: a unique positioning — While cross-border engagements are often one of many focus areas in consulting, YCP is deeply specialized at the intersection of Southeast Asia and Japan as our core business — and we are positioned to be the #1 firm in this segment.
• Entrepreneurial way of working — End-to-end ownership from proposal to delivery. You can design new service lines, launch in new countries, and build what doesn't exist yet. This is a culture where you create your own opportunities.
• Cross-border, multi-country engagements — Working across multiple countries on a single project is the norm, not the exception. You develop both on-the-ground market instinct and strategic perspective through daily collaboration with multinational teams.

Analyst

Level

Junior

Experience

Up to 3 years

Position Overview

We are looking for an Influencer Marketing Specialist to plan, execute, and manage influencer and KOL campaigns from creator sourcing and outreach to content delivery and reporting. The ideal candidate understands the Philippine creator landscape, social media trends, and how to match creators with brand objectives.

Key Responsibilities

• Develop and execute influencer/KOL campaigns based on client objectives.
• Research and identify relevant influencers and content creators across TikTok, Instagram, Facebook, and other platforms.
• Build and maintain a database/masterfile of creators and KOLs.
• Evaluate creators based on audience, content quality, engagement, brand fit, location, and campaign requirements.
• Conduct creator outreach, negotiations, and coordination.
• Request and consolidate creator rates, media kits, audience insights, and other requirements.
• Coordinate campaign deliverables, contracts, briefs, posting schedules, and content approvals.
• Develop influencer briefs and ensure creators understand campaign requirements.
• Monitor creator content and ensure deliverables are completed according to agreed guidelines.
• Coordinate with clients and internal teams regarding creator selection and campaign execution.
• Track campaign performance, including views, reach, engagement, and other relevant KPIs.
• Prepare campaign reports and post-campaign evaluations.
• Maintain strong relationships with influencers, managers, talent agencies, and creator networks.
• Stay updated on TikTok, Instagram, and other social media trends and emerging creators.
• Support influencer events, shoots, livestreams, and other creator-led activations.
• Assist in developing influencer strategies, campaign proposals, and cost estimates.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• 1–2 years of experience in influencer marketing, talent management, digital marketing, social media, or related roles.
• Strong knowledge of the Philippine influencer/KOL landscape.
• Excellent communication and negotiation skills.
• Strong organizational and project management skills.
• Comfortable communicating with creators, talent managers, agencies, and clients.
• Strong understanding of TikTok, Instagram, Facebook, and short-form content.
• Ability to evaluate influencer profiles, audience demographics, engagement, and content quality.
• Strong attention to detail and ability to manage multiple creators/campaigns simultaneously.
• Proficient in Google Workspace / Microsoft Office.
• Experience with influencer marketing platforms or creator analytics tools is an advantage.

Preferred Skills / Experience

• Creator sourcing and talent negotiation
• Influencer campaign management
• TikTok and Instagram analytics
• KOL database management
• Campaign reporting
• Livestream management
• Content briefing and evaluation
• Strong network of Philippine creators/KOLs