KOC/KOL BD Specialist

Mayshine Cosmetics Philippines Inc.; Metro Manila; On-site; PHP 279,000 - 502,000; Full time

Job summary

Mayshine Cosmetics Philippines Inc. is seeking a dedicated influencer marketing specialist to identify, recruit, and manage KOLs and KOCs across TikTok, Instagram, and Facebook. You will build relationships with creators, coordinate content, monitor campaigns, and report on ROI.

This role is on-site in Ortigas, Pasig City, Monday to Friday. The ideal candidate has 1–2 years in KOL/KOC or creator partnerships, strong social media trend knowledge, excellent communication, and proficiency with

Qualifications

• Bachelor’s degree in Marketing, Communication, Business or related field.
• 1–2 years of experience in KOL/KOC, influencer marketing, or creator partnerships.
• Strong understanding of TikTok, Instagram, and Facebook trends and metrics.
• Excellent communication, negotiation, and relationship management skills.
• Highly organized with ability to manage multiple influencer collaborations.
• Proficient in Microsoft Office and influencer/social media management tools.
• Willing to work on-site in Ortigas, Pasig City (Mon-Fri).

Responsibilities

• Identify, recruit, and manage KOLs and KOCs across social platforms.
• Build and maintain long-term relationships with influencers and brand advocates.
• Coordinate, review, and monitor content for campaign alignment and quality.
• Manage product seeding, gifting programs, and influencer communications.
• Track campaign performance and prepare ROI reports.
• Ensure timely content submission and adherence to timelines and guidelines.
• Stay up to date with TikTok, Instagram, and Facebook trends to optimize strategies.
• Collaborate with internal teams to execute campaigns with brand consistency.
• Source new influencers and evaluate partnerships against goals and audience.

Skills

Communication

Negotiation

Relationship management

Organization

Microsoft Office

Education

Bachelor's degree in Marketing, Communication, Business, or related field

Tools

Influencer marketing tools

Social media analytics

Job description

Key Responsibilities

• Identify, recruit, and manage KOLs and KOCs across various social media platforms.

• Build and maintain long-term relationships with influencers, creators, and brand advocates.

• Coordinate, review, and monitor KOL/KOC content to ensure consistency, quality, and alignment with campaign objectives.

• Manage product seeding, gifting programs, and influencer communications.

• Track and analyze campaign performance, engagement, reach, and ROI, and prepare performance reports.

• Ensure timely submission of content and adherence to campaign timelines and brand guidelines.

• Stay up to date with social media trends, particularly on TikTok, Instagram, and Facebook, to optimize influencer marketing strategies.

• Collaborate with internal teams to execute campaigns and ensure brand consistency.

• Source new influencers and evaluate potential partnerships based on campaign goals and target audience.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, or a related field.

• At least 1–2 years of experience in KOL/KOC, influencer marketing, or creator partnership management (beauty or skincare industry experience is preferred).

• Strong understanding of TikTok, Instagram, and Facebook trends, content formats, and engagement metrics.

• Excellent communication, negotiation, and relationship management skills.

• Highly organized with the ability to manage multiple influencer collaborations simultaneously.

• Proficient in Microsoft Office and influencer/social media management tools.

• Willing to work on-site in Ortigas, Pasig City (Monday to Friday).