KOL Specialist

Kily Marketing Corporation; Taytay; On-site; PHP 480,000 - 720,000; Full time

Job summary

Kily Marketing Corporation in Taytay, Rizal is seeking a results-driven KOL/Influencer Marketing Specialist to identify, engage, and manage partnerships with key creators across online platforms.

You will coordinate campaigns, negotiate terms, and ensure deliverables while tracking performance and ROI to optimize brand awareness and e-commerce sales. Onsite work in Taytay is required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 1–3 years of experience in KOL/Influencer Marketing, Digital Marketing, or related role.
• Strong understanding of social media platforms.
• Experience working with content creators or affiliate partners preferred.
• Strong negotiation and communication skills.
• Data-driven with ability to evaluate campaign performance and ROI.
• Proficient in Google Sheets/Microsoft Excel for tracking and reporting.
• Willing to work onsite in Taytay, Rizal.

Responsibilities

• Identify and research KOLs, influencers, and content creators aligned with the company’s target market, brand, and products.
• Build and maintain strong relationships with KOLs, influencers, and creators.
• Develop and execute KOL/influencer marketing campaigns across online platforms
• Reach out to potential KOL partners and negotiate rates, deliverables, campaign terms, and schedules.
• Coordinate product seeding, sample requests, campaign briefs, content requirements, and posting schedules.
• Prepare and communicate clear campaign briefs and content guidelines to KOLs and creators.
• Monitor KOL content to ensure compliance with campaign requirements, brand guidelines, and agreed deliverables.
• Track and analyze campaign performance, including views, reach, engagement, clicks, conversions, orders, and sales/GMV.
• Evaluate KOL performance and identify high-performing creators for potential long-term partnerships.
• Monitor the ROI and effectiveness of KOL campaigns and recommend improvements based on performance data.
• Coordinate with the Marketing, Creative, and E-commerce teams to align KOL campaigns with ongoing promotions and sales objectives.
• Stay updated on social media trends, viral content, emerging creators, and influencer marketing strategies.
• Maintain an updated database of KOLs, including profiles, rates, performance, campaign history, and contact information.
• Assist in developing strategies to increase brand awareness, engagement, traffic, and e-commerce sales through KOL partnerships.

Skills

KOL management

Negotiation

Digital marketing

Social media analytics

Excel

Content partnerships

Education

Bachelor’s degree in Marketing

Business Administration

Tools

Google Sheets

Microsoft Excel

Analytics tools

Job description

• Identify and research KOLs, influencers, and content creators aligned with the company’s target market, brand, and products.

• Build and maintain strong relationships with KOLs, influencers, and creators.

• Develop and execute KOL/influencer marketing campaigns across online platforms

• Reach out to potential KOL partners and negotiate rates, deliverables, campaign terms, and schedules.

• Coordinate product seeding, sample requests, campaign briefs, content requirements, and posting schedules.

• Prepare and communicate clear campaign briefs and content guidelines to KOLs and creators.

• Monitor KOL content to ensure compliance with campaign requirements, brand guidelines, and agreed deliverables.

• Track and analyze campaign performance, including views, reach, engagement, clicks, conversions, orders, and sales/GMV.

• Evaluate KOL performance and identify high-performing creators for potential long-term partnerships.

• Monitor the ROI and effectiveness of KOL campaigns and recommend improvements based on performance data.

• Coordinate with the Marketing, Creative, and E-commerce teams to align KOL campaigns with ongoing promotions and sales objectives.

• Stay updated on social media trends, viral content, emerging creators, and influencer marketing strategies.

• Maintain an updated database of KOLs, including profiles, rates, performance, campaign history, and contact information.

• Assist in developing strategies to increase brand awareness, engagement, traffic, and e-commerce sales through KOL partnerships.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• 1–3 years of experience in KOL/Influencer Marketing, Digital Marketing, Social Media Marketing, or a related role.

• Strong understanding of all social media platforms.

• Experience working with content creators, influencers, or affiliate partners is highly preferred.

• Strong negotiation and communication skills.

• Data-driven and analytical mindset, with the ability to evaluate campaign performance and ROI.

• Ability to analyze metrics such as reach, engagement, views, CTR, conversion, orders, and GMV.

• Creative and up-to-date with social media trends and viral content.

• Proficient in Google Sheets/Microsoft Excel for tracking and reporting.

• Results-oriented and comfortable working with sales and performance targets.

• E-commerce experience is a strong advantage.

• Willing to work onsite in Taytay, Rizal.