Digital Marketing

Mariken General Merchandise; Marikina; On-site; PHP 446,000 - 893,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Career advancement

Collaborative work environment

Work-life balance

Health benefits

Employee discounts

Job summary

Mariken General Merchandise in Marikina City, Metro Manila, is seeking a Digital Marketing professional to join our team on a full-time basis. You will develop and execute digital marketing strategies to raise brand visibility and engage our target audience across channels.

The role involves managing campaigns, optimizing content and website UX, analyzing performance metrics, and collaborating with sales, product and creative teams to drive measurable business results.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 2–4 years of proven digital marketing experience.
• Experience with Google Analytics, Google Ads, Facebook Business Manager.
• Strong SEO, SEM and content marketing knowledge.
• Excellent written and verbal communication.
• Analytical mindset with data interpretation skills.
• Experience with CMS and basic HTML is advantageous.
• Ability to multitask and meet tight deadlines.
• Creative and detail-oriented with e-commerce exposure.
• Knowledge of merchandise retail a plus.

Responsibilities

• Develop, implement and manage digital marketing campaigns across multiple channels.
• Conduct market research and competitor analysis to identify opportunities and inform strategic decisions.
• Create and optimise engaging content for various digital platforms to increase brand awareness and customer engagement.
• Monitor and analyse digital marketing performance metrics, providing regular reports and insights to senior management.
• Manage social media accounts, including content creation, community engagement and audience growth initiatives.
• Collaborate with cross-functional teams including sales, product and creative departments to ensure cohesive marketing messaging.
• Optimise website content and user experience to improve conversion rates and search engine rankings.
• Manage digital advertising budgets and ensure effective allocation of resources to maximise ROI.
• Stay current with industry trends, emerging technologies and best practices in digital marketing.

Skills

Campaign management

Analytics

Content creation

Communication

SEO/SEM knowledge

Multitasking

Creative thinking

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Business Manager

Email marketing software

Job description

About the role

Mariken General Merchandise is seeking a Digital Marketing professional to join our dynamic marketing team on a full-time basis. Based in Marikina City, Metro Manila, this role is central to driving our online presence and achieving our business objectives in an increasingly digital marketplace. You will be responsible for developing and executing digital marketing strategies that enhance brand visibility, engage our target audience, and drive measurable results across all digital channels. This position offers the opportunity to make a significant impact on our company's growth and market positioning.

Key responsibilities

• Develop, implement and manage digital marketing campaigns across multiple channels including social media (Facebook, Instagram, Tiktkok and Youtube), email, search engines and display advertising

• Conduct market research and competitor analysis to identify opportunities and inform strategic decision-making

• Create and optimise engaging content for various digital platforms to increase brand awareness and customer engagement

• Monitor and analyse digital marketing performance metrics, providing regular reports and insights to senior management

• Manage social media accounts, including content creation, community engagement and audience growth initiatives

• Collaborate with cross-functional teams including sales, product and creative departments to ensure cohesive marketing messaging

• Optimise website content and user experience to improve conversion rates and search engine rankings

• Manage digital advertising budgets and ensure effective allocation of resources to maximise return on investment

• Stay current with industry trends, emerging technologies and best practices in digital marketing

What we're looking for

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent professional experience

• 2-4 years of proven experience in digital marketing, with a track record of successful campaign execution

• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager and email marketing software

• Strong understanding of SEO, SEM, social media marketing and content marketing principles

• Excellent written and verbal communication skills with the ability to create compelling marketing copy

• Analytical mindset with strong data interpretation and problem-solving capabilities

• Experience with content management systems and basic HTML knowledge is advantageous

• Ability to multitask, prioritise effectively and work under tight deadlines

• Creative thinking combined with a detail-oriented approach to project execution

• Knowledge of e-commerce and general merchandise retail is preferred

About us

Mariken General Merchandise is a forward-thinking retail company dedicated to providing quality products and exceptional customer experiences. We pride ourselves on our commitment to innovation, customer satisfaction and creating a positive workplace culture. Our team is passionate about leveraging digital strategies to connect with customers and drive sustainable business growth. We value creativity, collaboration and continuous improvement, making us an exciting place to build a meaningful career in marketing and digital innovation.

What we offer

• Competitive salary package commensurate with experience and qualifications

• Opportunities for professional development and skills enhancement through training programmes

• Career advancement prospects within a growing organisation

• Collaborative work environment that encourages creativity and innovation

• Work-life balance initiatives and flexible working arrangements where applicable

• Health and wellness benefits to support your wellbeing

• Employee discounts on company products and services