Marketing Data Manager

Xerox

Cebu City

On-site

PHP 600,000 - 900,000

Full time

5 days ago

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Job summary

Xerox in Cebu City is seeking a Marketing Data Manager to drive data integrity and alignment across marketing programs. You will bridge data management, contact sourcing, lead management, and campaign attribution with cross-functional teams.

The role requires 2+ years in data management or marketing operations, a relevant Bachelor’s degree, and experience with D365, Eloqua, and Power BI in a fast-paced tech environment.

Qualifications

Bachelor's degree in Business, Marketing, Data Sciences, or related field.
Minimum 2 years' working experience in data management, marketing operations, or related business environment.
Experience with Microsoft Dynamics 365 (D365) CRM or a comparable CRM system required.
Experience with marketing automation platforms (Eloqua or similar) preferred.

Responsibilities

Proactively conduct regular data audits to identify inconsistencies across CRMs (D365, Salesforce, HubSpot, etc.).
Monitor data quality and completion metrics for reporting.
Research and append missing account-level data (website URL, firmographics) to enable contact sourcing.
Process privacy requests to delete records in Eloqua and D365 in compliance with policies.
Collaborate with Sales Support to ensure data is integrated and accessible as needed.
Source contacts with specific titles/personas from ZoomInfo, Demandbase, and other data providers.
Upload lists of contacts into lead-to-account matching programs to link to D365 accounts.
Process and clear lead-to-account match exceptions that cannot be automated.
Deactivate invalid or non-engaging contacts in D365.
Source business emails from content submissions and assign contacts to outreach cadences in Salesloft.

Skills

Data governance

Data quality assurance

Cross-functional collaboration

Project management

Communication skills

Attention to detail

Excel proficiency

Education

Bachelor's degree in Business, Marketing, Data Sciences, or related field

Minimum 2 years of data management/marketing ops experience

Experience with D365 CRM

Experience with marketing automation (Eloqua)

Tools

Power BI

Microsoft Excel

Salesforce

HubSpot

Microsoft Dynamics 365

Eloqua

ZoomInfo

Dun & Bradstreet

Demandbase

Job description

Job Description:

Description & Requirements

About Xerox Holdings Corporation For more than 100 years, Xerox has continually redefined the workplace experience. Harnessing our leadership position in office and production print technology, we’ve expanded into software and services to sustainably power the hybrid workplace of today and tomorrow. Today, Xerox is continuing its legacy of innovation to deliver client-centric and digitally-driven technology solutions and meet the needs of today’s global, distributed workforce. From the office to industrial environments, our differentiated business and technology offerings and financial services are essential workplace technology solutions that drive success for our clients. At Xerox, we make work, work.Learn more about us at www.xerox.com

JOB PURPOSE/MISSION/SUMMARY:

The Marketing Data Manager will serve as a central data steward within the Marketing Data Strategy & Compliance team, ensuring the completeness, integrity, and strategic alignment of marketing data across all marketing programs. This role bridges the administrative and operational gap between data management, contact acquisition, lead management, and campaign attribution.

The Marketing Data Manager will work cross-functionally with the marketing operations, field and demand marketing, and sales support to ensure the account reach is as complete as possible with accurate, active, and engaged contacts representing key buyer personas including IT, Procurement, and C-Suite.

KEY ROLES & RESPONSIBILITIES / KEY JOB FUNCTIONS

Contact Data Management & Quality:

Proactively conduct regular data audits to identify and correct data inconsistencies within all Xerox CRMs, including Dynamics D365, Salesforce, Hubspot, Aurasell, Pulse, etc.
Monitor data quality and completion metrics for reporting
Research and append missing account-level data (e.g., website URL, firmographics) to enable contact sourcing
Process privacy requests to delete records in Eloqua and D365 in compliance with applicable policies
Collaborate and act as marketing data liaison with the Sales Support team to ensure data is integrated and accessible as needed

Contact Sourcing & Lead-to-Account Matching

Source contacts with specific titles and personas from ZoomInfo, Demandbase, and other data provider platforms for accounts identified by the Demand Strategy team
Upload lists of contacts into the lead-to-account match program to link new contacts to their respective D365 accounts
Process and clear lead-to-account match exceptions that cannot be automated and require manual intervention for D365 matching
Deactivate contacts in D365 whose email addresses bounce or who do not engage after a designated time period
Source business email addresses from personal email content syndication submissions
Assign contacts to outreach cadences in Salesloft as directed by Revenue Marketing

Campaign Data & Attribution Management

Create and disposition D365 campaigns via Eloqua for use in activity attribution and measurement in Microsoft Dynamics
Load contact and activity lists into Eloqua to facilitate accurate revenue and pipeline measurement for offline activities, including events, mailers, content syndication, and contact acquisition programs
Execute D365 data transfers of accounts, contacts, and/or leads where needed to facilitate demand generation attribution and measurement
Download and host data files for marketing dashboard attribution and reporting where live data connection is not yet available

KEY PROJECTS

Account website data cleansing and appending
Contact sourcing for accounts with no active contacts on record
Contact status remediation based on invalid or bounced email addresses
Lead-to-account linkage and exception processing
Business email sourcing from personal email content syndication submissions
Content syndication, event, purchase list processing
Buyer group coverage monitoring across the total addressable market (TAM)

COMPETENCIES, SKILLS, KNOWLEDGE & ABILITIES

Positive attitude and willingness to embrace the fast-paced changes and challenges of the technology industry
Precise attention to detail with a high degree of accuracy in data handling
Strong project management skills with the ability to manage multiple concurrent initiatives
Excellent communication skills, including written, interpersonal, and presentation abilities
Self-starter who thrives on independent work and has a strong internal drive to move projects from concept to completion
Team player who excels at building strong, functional working relationships across teams, departments, and geographies
Proficiency in Microsoft Excel, Power BI, and other data analysis tools
Experience with data provider platforms such as ZoomInfo, Dun & Bradstreet, and Demandbase
Familiarity with various CRMs: Salesforce, Microsoft Dynamics, Hubspot
Strong knowledge of data quality standards and processes

EDUCATION, EXPERIENCE & CERTIFICATIONS

Bachelor's degree in Business, Marketing, Data Sciences, or a related field from an accredited college or university
Minimum 2 years' working experience in data management, marketing operations, or related business environment
Experience with Microsoft Dynamics 365 (D365) CRM or a comparable CRM system required
Experience with marketing automation platforms (Eloqua or similar) preferred

General Information