Marketing Data Manager

Lexmark Research & Development Corporation; Cebu City; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Lexmark Research & Development Corporation in Cebu City seeks a Marketing Data Manager to serve as a central data steward, ensuring completeness, integrity, and strategic alignment of marketing data across programs.

You will collaborate with marketing operations, field and demand marketing, and sales support to maintain accurate contacts and enable effective attribution, focusing on IT, Procurement, and C‑Suite buyers.

Qualifications

• Regular data audits to ensure quality and consistency.
• Maintain data quality metrics for reporting and insights.
• Append missing account-level data for sourcing.
• Process privacy requests in compliance with policies.
• Collaborate with Sales Support to ensure accessible data.

Responsibilities

• Create and manage campaigns via Eloqua for attribution and measurement.
• Load contact and activity lists for revenue and pipeline reporting.
• Transfer data between systems to support demand generation attribution.
• Download and host data for dashboards when live connections are unavailable.

Skills

Data governance

Data quality

CRM systems

Power BI

Data analysis

Lead management

Campaign attribution

Cross-functional

Privacy compliance

Sourcing contacts

Education

Bachelor's degree in Business, Marketing, Data Sciences

Tools

D365 CRM

Salesforce

HubSpot

Eloqua

ZoomInfo

Demandbase

Dun & Bradstreet

Salesloft

Excel

Job description

Lexmark is now a proud part of Xerox, bringing together two trusted names and decades of expertise into a bold and shared vision.

When you join us, you step into a technology ecosystem where your ideas, skills, and ambition can shape what comes next. Whether you’re just starting out or leading at the highest levels, this is a place to grow, stretch, and make real impact—across industries, countries, and careers.

From engineering and product to digital services and customer experience, you’ll help connect data, devices, and people in smarter, faster ways. This is meaningful, connected work—on a global stage, with the backing of a company built for the future, and a robust benefits package designed to support your growth, well-being, and life beyond work.

JOB PURPOSE/MISSION/SUMMARY:

The Marketing Data Manager will serve as a central data steward within the Marketing Data Strategy & Compliance team, ensuring the completeness, integrity, and strategic alignment of marketing data across all marketing programs. This role bridges the administrative and operational gap between data management, contact acquisition, lead management, and campaign attribution.

The Marketing Data Manager will work cross-functionally with the marketing operations, field and demand marketing, and sales support to ensure the account reach is as complete as possible with accurate, active, and engaged contacts representing key buyer personas including IT, Procurement, and C-Suite.

KEY ROLES & RESPONSIBILITIES / KEY JOB FUNCTIONS

Contact Data Management & Quality:

• Proactively conduct regular data audits to identify and correct data inconsistencies within all Xerox CRMs, including Dynamics D365, Salesforce, Hubspot, Aurasell, Pulse, etc.
• Monitor data quality and completion metrics for reporting
• Research and append missing account-level data (e.g., website URL, firmographics) to enable contact sourcing
• Process privacy requests to delete records in Eloqua and D365 in compliance with applicable policies
• Collaborate and act as marketing data liaison with the Sales Support team to ensure data is integrated and accessible as needed

Contact Sourcing & Lead-to-Account Matching

• Source contacts with specific titles and personas from ZoomInfo, Demandbase, and other data provider platforms for accounts identified by the Demand Strategy team
• Upload lists of contacts into the lead-to-account match program to link new contacts to their respective D365 accounts
• Process and clear lead-to-account match exceptions that cannot be automated and require manual intervention for D365 matching
• Deactivate contacts in D365 whose email addresses bounce or who do not engage after a designated time period
• Source business email addresses from personal email content syndication submissions
• Assign contacts to outreach cadences in Salesloft as directed by Revenue Marketing

Campaign Data & Attribution Management:

• Create and disposition D365 campaigns via Eloqua for use in activity attribution and measurement in Microsoft Dynamics
• Load contact and activity lists into Eloqua to facilitate accurate revenue and pipeline measurement for offline activities, including events, mailers, content syndication, and contact acquisition programs
• Execute D365 data transfers of accounts, contacts, and/or leads where needed to facilitate demand generation attribution and measurement
• Download and host data files for marketing dashboard attribution and reporting where live data connection is not yet available

KEY PROJECTS

• Account website data cleansing and appending
• Contact sourcing for accounts with no active contacts on record
• Contact status remediation based on invalid or bounced email addresses
• Lead-to-account linkage and exception processing
• Business email sourcing from personal email content syndication submissions
• Content syndication, event, purchase list processing
• Buyer group coverage monitoring across the total addressable market (TAM)

COMPETENCIES, SKILLS, KNOWLEDGE & ABILITIES

• Positive attitude and willingness to embrace the fast-paced changes and challenges of the technology industry
• Precise attention to detail with a high degree of accuracy in data handling
• Strong project management skills with the ability to manage multiple concurrent initiatives
• Excellent communication skills, including written, interpersonal, and presentation abilities
• Self-starter who thrives on independent work and has a strong internal drive to move projects from concept to completion
• Team player who excels at building strong, functional working relationships across teams, departments, and geographies
• Proficiency in Microsoft Excel, Power BI, and other data analysis tools
• Experience with data provider platforms such as ZoomInfo, Dun & Bradstreet, and Demandbase
• Familiarity with various CRMs: Salesforce, Microsoft Dynamics, Hubspot
• Strong knowledge of data quality standards and processes

EDUCATION, EXPERIENCE & CERTIFICATIONS

• Bachelor’s degree in Business, Marketing, Data Sciences, or a related field from an accredited college or university
• Minimum 2 years’ working experience in data management, marketing operations, or related business environment
• Experience with Microsoft Dynamics 365 (D365) CRM or a comparable CRM system required
• Experience with marketing automation platforms (Eloqua or similar) preferred