Marketing Operations Manager | Remote (POOLING)

Concentrix; Makati; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Concentrix is seeking a hands-on Marketing Operations Manager in Metro Manila to manage the automated marketing platform and data workflows bridging marketing and sales.

The role requires overseeing lead data, marketing platform administration, data compliance, and preparation for Salesforce migration while coordinating with the CMO and night shifts to align with US Pacific hours.

Qualifications

• 3–5+ years of hands-on marketing automation experience.
• Proficient in Excel or Google Sheets (VLOOKUP/XLOOKUP, pivots).
• Experience with Microsoft Dynamics or Salesforce, plus Outreach/Salesloft.
• Knowledge of GDPR, CAN-SPAM, and Philippine Data Privacy Act.
• Experience in B2B technology marketing; fluent written English.

Responsibilities

• Manage Lead Data: build weekly contact lists and pass leads to sales.
• Administer Marketing Platform: automate campaigns, lead scoring, templates; QA emails.
• Maintain Compliance: deduplicate data; synchronize unsubscribe lists; privacy compliance.
• Report & Document: track metrics and document processes.
• Prepare for Salesforce: map data fields and support migration testing.

Skills

Marketing Automation

Excel/Sheets

CRM & Sales Tools

Compliance Knowledge

English Proficiency

Tools

Microsoft Dynamics

Salesforce

Outreach

Salesloft

Job description

Reports To: Chief Marketing Officer (CMO)

Schedule: Night shift / evening shift (Must overlap 3-4 hours with US Pacific business hours)

We are seeking a hands-on Marketing Operations Manager on behalf of our client, an enterprise network testing tools provider. In this role, you will manage the client's automated marketing platform and handle the critical data workflow that moves potential customers from marketing programs to their sales team.

The client's current systems are not integrated, meaning data is moved manually via spreadsheets. A Salesforce migration is planned in over 6 months. You will keep these manual data processes accurate and compliant now, and help build their integrated system later.

Core Responsibilities

• Manage Lead Data: Build weekly contact lists in the marketing automation platform. Export and import CSV files biweekly between marketing systems, Microsoft Dynamics (CRM), and Outreach to pass clean leads to the sales team.
• Administer Marketing Platform: Set up automated email campaigns, smart lists, lead scoring rules, dynamic tokens, and email templates. Perform quality assurance (QA) testing on all customer-facing emails.
• Maintain Compliance: Clean, deduplicate, and validate all data lists. Synchronize unsubscribe and opt-out lists to ensure strict compliance with privacy laws (GDPR, CAN-SPAM, and the Philippine Data Privacy Act).
• Report & Document: Track performance metrics (meeting rates, pipeline impact) and maintain step-by-step process documentation.
• Prepare for Salesforce: Map data fields and support testing for the upcoming software migration.

Required Skills & Experience

• Marketing Automation: 3 to 5+ years of hands-on experience administering enterprise marketing automation systems (managing smart lists, nurture flows, lead scoring, and list management). Platform-specific certifications are a major plus.
• Data & Excel: Strong proficiency with Excel or Google Sheets (VLOOKUP/XLOOKUP, pivot tables, deduplication, and cleaning messy CSV files).
• CRM & Sales Tools: Experience using Microsoft Dynamics or Salesforce, alongside sales engagement tools like Outreach or Salesloft.
• Compliance Knowledge: Understanding of GDPR, CAN-SPAM, and the Philippine Data Privacy Act.
• Industry & Language: Experience in B2B technology marketing. Fluent written English for writing documentation and proofreading emails.