Marketing Automation

EY GDS; Manila; On-site; PHP 600,000 - 840,000; Full time

Job summary

EY GDS Philippines is seeking a Marketing Automation Associate to manage end-to-end campaigns, optimize processes, and educate users on best practices. You will build and execute campaigns in Marketo, coordinate with stakeholders, and ensure governance and data privacy compliance for EY.

The role requires 1+ year of Marketo experience, a digital marketing degree, and strong analytics. Familiarity with Agile planning and MS Office is preferred; Adobe Marketo Engage certification is a plus.

Qualifications

• University degree in Digital Marketing or related field.
• Minimum 1 year of Marketo experience.
• Experience configuring Marketing Automation campaigns.
• Ability to translate business needs into MA solutions.

Responsibilities

• Build and execute Marketing Automation campaigns of varying complexities.
• Coordinate with stakeholders to ensure assets and audience parameters are ready for campaign execution.
• Add new contacts to Marketo via BMC Products support.
• Provide regular performance reports on marketing automation campaigns.
• Support team through project stages including testing.
• Ensure governance and data privacy compliance for EY policies.
• Act as brand champion ensuring campaigns and content align with EY brand and standards.

Skills

Marketing analytics

Agile planning

Communication

Attention to detail

Education

Bachelor's degree in Digital Marketing or related field

Tools

Adobe Marketo Engage

Jira

Azure Boards

Wrike

Zendesk

Workfront

Job description

Job Description

The opportunity

We are looking for Marketing Automation Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics.

Your key responsibilities

• Build and execute Marketing Automation campaigns with varying complexities and sizes.
• Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution.
• Work with BMC Products support team to have new contacts added to Marketo system
• Regular reporting to key stakeholders on the performance of marketing automation campaigns
• Provide project support to team members throughout the various stages of the project, including testing
• Ensure that system updates and new governance are communicated, understood, and followed by key stakeholders
• Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY.
• Must ensure adherence to EYs data privacy policies, processes, and regulatory and legislative requirements.

Skills and attributes for success

• Experience with marketing automation platform preferably in Adobe Marketo Engage
• Effective problem solving
• Analytics and Insight tracking of automated marketing program performance
• Familiarity with Agile planning and Agile project management skills
• Proficient communication, verbally or writer and storytelling to conceptualize solutions and comfortably present to internal
• Basic knowledge on Microsoft Office suite, especially Excel and Microsoft SharePoint

To qualify for the role, you must have

• A university degree or college diploma in Digital Marketing or a related field.
• Min. 1 year of experience with Marketo
• Experience in Marketing Automation campaign configuration
• Ability to review processes and make suggestions for automation.
• Ability to translate business needs into technical solutions in MA platform.

Ideally, you’ll also have

• Strong interest in data management and analytics
• Analytics and basic consulting skill
• Attention to detail
• Having Adobe Marketo Engage Expert certification is plus

Technologies and Tools

• Adobe Marketo Engage or related marketing automation tool experience
• Working knowledge of HTML, CSS, and scripting
• Microsoft Office suite, especially Excel and Microsoft SharePoint
• Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront

What we look for

• Adaptability and learning acumen
• Marketing automation acumen

We are also looking for people manager for Marketing Automation Lead:

Job Posting (1749540): https://careers.ey.com/job-invite/1749540/

Requirements

Please refer to job description.

Digital Marketing Content Creation SEO Social Media Management Market Research Analytics Email Marketing Campaign Management Brand Development