Marketing Automation Specialist

Outsourced Quality Assured Services Inc. (ISO Certified); Quezon City; Hybrid; PHP 600,000 - 1,000,000; Full time

Job summary

Outsourced Quality Assured Services Inc. (ISO Certified) is seeking a Marketing Automation Specialist to scale CRM campaigns and marketing automation capabilities.

The role focuses on building, testing, deploying, and optimizing multi-channel lifecycle campaigns across email, push, in-app messaging, webhooks, Content Cards, and web channels using Braze or similar platforms. This execution-focused position emphasizes sophisticated automated journeys, campaign performance improvements, and

Qualifications

• 3–4+ years of experience with marketing automation platforms including Braze.
• Proven experience building and executing multi-channel lifecycle campaigns.
• Strong Braze Liquid skills and dynamic content.
• Strong HTML and CSS skills for responsive emails and in-app experiences.
• Working knowledge of JavaScript.

Responsibilities

• Build, QA, and deploy multi-channel campaigns across email, push, in-app messaging, webhooks, Content Cards, and other channels.
• Configure automated lifecycle journeys, triggered campaigns, and nurture programs.
• Set up A/B and multivariate tests for optimization.
• Maintain campaign calendars and ensure on-time delivery.
• Manage CRM production schedules, workflows, and launch checklists.

Skills

Marketing automation

Braze Liquid

HTML & CSS

JavaScript

Tools

Braze

HTML

CSS

JavaScript

Job description

About Us:

Outsourced is a leading Philippines outsourcing company providing dedicated remote staff and offshore staffing services. We specialise in providing staff of the highest quality who will continue to exceed your expectations and provide benchmark offshore solutions to your business. With Outsourced you can scale your organisation quickly, easily and cost effectively with dedicated remote staff based in our modern offices in Manila.

About the Role

We are looking for a Marketing Automation Specialist to support and scale CRM campaign delivery and marketing automation capabilities.

This role is focused on building, testing, deploying, and optimizing multi-channel lifecycle campaigns across email, push notifications, in-app messaging, webhooks, Content Cards, and web channels using Braze or similar marketing automation platforms. You will help create personalized and dynamic customer experiences through effective segmentation, Liquid scripting, and strong technical campaign execution. PD_Marketing Automation Special…

This is an execution-focused position suited to someone with strong marketing automation platform expertise who enjoys building sophisticated automated journeys, improving campaign performance, and ensuring campaigns are technically robust, well-governed, error-free, and delivered on time.

Key Responsibilities

Campaign & Automation Execution

• Build, QA, and deploy multi-channel campaigns using Braze or similar platforms across email, push, in-app messaging, webhooks, Content Cards, and other channels.
• Build, configure, and maintain automated lifecycle journeys, including triggered campaigns, behavioral flows, and nurture programs.
• Configure A/B and multivariate tests to support continuous optimization.
• Maintain campaign calendars and ensure marketing initiatives are delivered on time.
• Manage CRM production schedules, campaign workflows, and launch checklists to support high-quality campaign delivery.

Personalization & Segmentation

• Implement advanced personalization using Braze Liquid, including conditional logic, loops, filters, and dynamic attributes.
• Build campaign-specific audiences based on approved targeting logic, customer attributes, suppression rules, and eligibility criteria.
• Translate business and marketing requirements into scalable dynamic content solutions.
• Perform audience and targeting QA, including validation of audience counts, exclusions, suppressions, control groups, and dynamic fields.
• Escalate platform or source-data issues when required.

Technical Campaign Production

• Develop responsive email and in-app templates using HTML and CSS, following a mobile-first approach.
• Apply working knowledge of JavaScript to support dynamic or interactive campaign experiences.
• Troubleshoot rendering, campaign logic, and data issues independently.
• Follow structured QA processes to maintain strong deliverability and user experience standards.
• Identify and elevate platform, integration, or source-data issues as needed.

Performance & Optimization

• Monitor campaign performance and engagement metrics and communicate results to relevant stakeholders.
• Provide execution-focused optimization recommendations based on campaign performance, delivery health, and QA learnings.
• Ensure campaigns, journeys, and experiments are properly configured, tagged, and documented to support accurate measurement and analysis.

Collaboration & Continuous Improvement

• Partner closely with Design and Copywriting teams to translate campaign briefs into technically feasible, high-performing executions.
• Provide technical requirements and guidance for creative assets, including dynamic content zones, personalization tokens, and modular structures.
• Support copywriters with implementing and validating Liquid logic for personalized messaging.
• Review and QA creative assets to ensure alignment with segmentation logic, conditional content rules, and rendering best practices.
• Collaborate with Lifecycle Marketing stakeholders to advise on automation feasibility, personalization opportunities, dynamic content requirements, and campaign complexity.
• Document campaign requirements and feedback to improve cross-functional workflows.
• Contribute to the continuous improvement of automation standards, reusable templates, campaign production processes, and the use of AI tools to improve efficiency.

Qualifications & Experience

• 3–4+ years of experience working with marketing automation platforms; Braze is strongly preferred.
• Proven experience building and executing multi-channel lifecycle campaigns and automated customer journeys.
• Strong proficiency in Braze Liquid, including conditional logic, loops, filters, dynamic attributes, and personalized content.
• Strong HTML and CSS skills for responsive email and in-app experiences.
• Working knowledge of JavaScript for dynamic or interactive campaign experiences.
• Strong QA, troubleshooting, and problem-solving skills with a focus on campaign accuracy, quality, and reliability.

Nice to have:

• Experience with Customer Data Platforms (CDPs).
• Exposure to experimentation and optimization frameworks.
• Basic SQL skills or data fluency for segmentation and campaign QA.
• Understanding of email deliverability and rendering best practices.

What Success Looks Like

The successful candidate will demonstrate strong technical expertise, operational discipline, and a collaborative mindset. Key outcomes include:

• Accurate, high-quality, and error-free campaigns delivered on time.
• Scalable and reusable personalization frameworks, templates, and automation solutions.
• Improved campaign engagement and lifecycle performance through effective testing and optimization.
• Strong campaign documentation, governance, and mature lifecycle marketing processes.

Key Attributes

We’re looking for someone who is:

• Highly detail-oriented with a structured, quality-focused approach.
• An analytical problem-solver with strong ownership and organizational skills.
• Comfortable managing priorities independently.
• A clear communicator who can work effectively with both technical and non-technical stakeholders.
• Proactive, adaptable, and always looking for opportunities to improve processes and ways of working.

Work Location: Eastwood, Quezon City

Work Schedule: Monday to Friday, 10:00 AM – 7:00 PM

Work Setup: Hybrid — required onsite at least 10 times per month

Note:

As part of our recruitment process, we conduct a background check on all hired candidates. Please ensure that all required documents are prepared and submitted promptly.