MARKETING ASSOCIATE MANAGER - Mandaue, Cebu

Asticom Technology Inc; Cebu City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Asticom Technology Inc. is seeking a Marketing Associate Manager to lead marketing operations for Gatewalk destination. You will manage the marketing team, oversee end-to-end campaign delivery, and ensure brand standards across on-ground, digital, and promotional initiatives to drive footfall and tenant engagement.

The role requires 4–5 years in marketing or brand management, plus at least 2 years in a supervisory capacity. Local relocation and weekend/evening work are expected.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 4–5 years progressive experience in marketing, events, or brand management in mall/retail/hospitality environments.
• Minimum 2 years in a supervisory or assistant manager capacity leading teams.
• Hands-on experience managing social media, event production, and cross-stakeholder campaigns.
• Familiarity with 360-degree marketing across on-ground, digital, PR, and community engagement.
• Based locally or willing to relocate immediately; weekends/evenings/holidays availability.

Responsibilities

• Lead, schedule, and mentor the marketing team — including events, digital, and admin staff.
• Plan weekly/monthly work schedules, track deliverables, and ensure campaigns launch on time and within budget.
• Conduct team briefings, performance check-ins, and skill-building sessions; foster collaboration and creative excellence.
• Coordinate cross-departmentally with operations, leasing, security, and tenant relations to align marketing plans with mall priorities.
• Support design and full execution of marketing plans — seasonal campaigns, events, promotions, and brand-building initiatives.
• Manage end-to-end event production: budgeting, vendor coordination, venue setup, on-site supervision, and post-event review.
• Drive digital marketing — social media, content creation, and email communications aligned with brand guidelines.
• Build partnerships with tenants, media, sponsors, and community groups to amplify reach and revenue opportunities.
• Track and report on campaign performance — footfall, engagement, social metrics, and ROI.

Skills

Team leadership

Event planning

Digital marketing

Brand management

Budgeting

Education

Bachelor’s degree in Marketing/Communications/Business Admin

Tools

MS Office

Design tools

Social media platforms

Job description

ABOUT THE ROLE

We are seeking a Marketing Associate Manager to support and lead marketing operations, team coordination, and campaign delivery across our Gatewalk destination. You will manage the marketing team, oversee end-to-end execution of on-ground, digital, and promotional initiatives, align with brand standards, and drive footfall, engagement, and tenant success. This is a hands-on leadership role — you will guide the team, coordinate across departments, and ensure every activation reflects the destination’s vibrant, welcoming identity.

KEY RESPONSIBILITIES

1. Team Leadership & Workflow Management

• Lead, schedule, and mentor the marketing team — including events, digital, and admin staff — set clear goals, delegate tasks, and drive accountability

• Plan weekly/monthly work schedules, track deliverables, and ensure all campaigns launch on time and within budget

• Conduct team briefings, performance check-ins, and skill‑building sessions; foster collaboration and creative excellence

• Coordinate cross‑departmentally with operations, leasing, security, and tenant relations to align marketing plans with mall priorities

2. Campaign & Program Delivery

• Support the design and full execution of marketing plans — seasonal campaigns, thematic events, sales promotions, community activations, and brand‑building initiatives

• Manage end‑to‑end event production: budgeting, vendor coordination, venue setup, on‑site supervision, and post‑event review

• Drive digital marketing — social media, content creation, email communications, and online engagement aligned with brand guidelines

• Build partnerships with tenants, media, sponsors, and community groups to amplify reach and revenue opportunities

3. Brand Standards & Compliance

• Ensure all marketing materials, activations, and communications uphold consistent brand identity, tone, and visual standards

• Review and approve tenant promotional activities to ensure alignment with mall guidelines

• Maintain marketing archives, asset libraries, and documentation — organized and accessible

• Track and report on campaign performance — footfall, engagement, social metrics, and ROI — to guide future strategies

4. Budget, Reporting & Stakeholder Support

• Assist in preparing annual marketing budgets; monitor spending and ensure cost efficiency across all initiatives

• Prepare monthly/quarterly performance reports and updates for leadership

• Serve as liaison between the center and corporate marketing teams; cascade guidelines and share local insights

• Support peak periods, holiday activations, and special projects as needed

QUALIFICATIONS

Education

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field

Experience

• 4–5 years progressive experience in marketing, events, or brand management — within mall, retail, hospitality, or lifestyle destination environments

• Minimum 2 years in a supervisory or assistant manager capacity leading marketing or events teams

• Hands‑on experience managing social media platforms, event production, and cross‑stakeholder campaigns

• Familiarity with 360‑degree marketing — on‑ground, digital, PR, and community engagement

• Based locally or willing to relocate immediately; flexible availability including weekends, evenings, and holidays

Core Competencies

• Team leadership, scheduling, and performance management

• Event planning, production, and on‑site execution

• Digital marketing, social media management, and content coordination

• Brand standards enforcement and creative review

• Budgeting, basic reporting, and vendor management

• Strong communication — tenant, partner, and internal stakeholder relations

• Proficient in MS Office, design tools, and social media platforms

• Organized, creative, and able to deliver under tight deadlines