Marketing Coordinator

Jeff and Jenny 88th Avenue Holdings OPC; Cebu City; On-site; PHP 162,000 - 195,000; Full time

Job summary

Jeff and Jenny 88th Avenue Cebu Holdings OPC is seeking a proactive Marketing Coordinator to support digital, social media, partnerships, promotions, and on-property initiatives. The role focuses on creating content, coordinating campaigns, and turning ideas into measurable results for 88th Avenue Cebu.

You will plan and execute campaigns to boost room bookings, manage social channels with a monthly content calendar, collaborate with designers and photographers, and help position 88th Avenue

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business, or a related field.
• 1–3 years of experience in marketing, hospitality, tourism, lifestyle, retail, or a related industry preferred.
• Strong understanding of social media platforms and digital marketing.
• Excellent written and verbal communication skills.
• Strong organizational and coordination skills with good attention to detail.

Responsibilities

• Support planning and execution of marketing activities across digital, social media, partnerships, promotions, and on-property initiatives.
• Plan and maintain a monthly content calendar aligned with priorities and promotions.
• Create, coordinate, and publish engaging content including photos, videos, reels and stories.
• Coordinate shoots and ensure presentation of property features and guest experiences.
• Monitor social engagement and online conversations across platforms.
• Identify trends and opportunities to increase awareness and engagement.
• Work with designers, photographers, videographers and other partners.
• Assist in developing and executing campaigns to increase bookings and brand awareness.
• Coordinate marketing materials for online and offline campaigns.
• Ensure offers are communicated consistently across channels.
• Track campaign performance and provide recommendations.
• Identify partnerships with local businesses and communities for cross-promotions.
• Assist in coordinating influencer and media partnerships.
• Maintain a consistent brand voice and visual identity across channels.
• Develop copy for social media, website, emails and promos.
• Collect guest stories and user-generated content.
• Highlight unique features and guest experiences of the property.
• Maintain accurate property information across channels.
• Monitor guest reviews and online reputation.
• Collaborate with operations to identify feedback and guest experience improvements.
• Support initiatives to increase positive reviews and repeat stays.
• Track marketing metrics and prepare updates for management.
• Coordinate with reservations, front office, operations and management to align activities.

Skills

Social media marketing

Content creation

Campaign coordination

Communication

Organization

Canva

Meta Business Suite

Google Workspace

Analytics

Photo/Video editing

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Canva

Meta Business Suite

Google Workspace

Analytics tools

Job description

About the role

The Marketing Coordinator will support the planning and execution of marketing activities across digital, social media, partnerships, promotions, and on-property initiatives. This is a hands‑on role suited for someone who enjoys creating content, coordinating campaigns, working with people, and turning ideas into measurable results.

Key responsibilities

Digital & Social Media

• Manage and maintain 88th Avenue Cebu’s social media presence across relevant platforms.
• Plan and maintain a monthly content calendar aligned with business priorities, promotions, and seasonal opportunities.
• Create, coordinate, and publish engaging content including photos, videos, reels, stories, promotions, guest experiences, and property features.
• Coordinate photo and video shoots and ensure the property, rooms, amenities, and guest experience are presented consistently.
• Monitor social media engagement, messages, comments, reviews, and online conversations.
• Identify relevant social media trends and opportunities that can increase awareness and engagement.
• Work with designers, photographers, videographers, and other creative partners when needed.

Marketing Campaigns & Promotions

• Assist in developing and executing campaigns to increase room bookings, occupancy, direct bookings, and brand awareness.
• Support seasonal campaigns, holiday promotions, long‑stay offers, corporate packages, staycation offers, and other hotel promotions.
• Coordinate marketing materials for online and offline campaigns.
• Ensure promotional offers are communicated accurately and consistently across appropriate channels.
• Track campaign performance and provide recommendations for improvement.

Partnerships & Local Marketing

• Identify and coordinate partnerships with local businesses, restaurants, cafés, lifestyle brands, travel companies, universities, offices, events, and tourism-related organizations.
• Develop opportunities for cross‑promotions and collaborations that can generate awareness and bookings.
• Assist in coordinating influencer, creator, media, and community partnerships.
• Help position 88th Avenue Cebu as a preferred accommodation option for both local and visiting guests.

Content & Brand Management

• Help maintain a consistent brand voice and visual identity across all marketing channels.
• Develop marketing copy for social media, website content, promotional materials, email campaigns, and other communications.
• Collect and organize guest stories, testimonials, photos, and user-generated content.
• Identify opportunities to showcase the unique features and guest experience of 88th Avenue Cebu.
• Ensure marketing materials accurately reflect the property's rooms, amenities, services, and positioning.

Online Presence & Reputation

• Assist in maintaining accurate and engaging property information across online channels.
• Monitor guest reviews and online reputation across relevant platforms.
• Coordinate with the operations/front office team to identify recurring guest feedback and opportunities to improve the guest experience.
• Support initiatives designed to increase positive reviews, guest engagement, and repeat stays.

Reporting & Coordination

• Track key marketing metrics such as social media engagement, inquiries, website traffic, campaign performance, and booking‑related results where available.
• Prepare regular marketing updates and reports for management.
• Coordinate with the reservations, front office, operations, and management teams to ensure marketing activities support current business priorities.
• Maintain an organized database of marketing assets, partnerships, contacts, campaigns, and promotional materials.

About you

• Bachelor's degree in Marketing, Communications, Hospitality Management, Business, or a related field
• 1–3 years of experience in marketing, hospitality, tourism, lifestyle, retail, or a related industry preferred
• Strong understanding of social media platforms and digital marketing
• Excellent written and verbal communication skills
• Strong organizational and coordination skills with good attention to detail
• Creative mindset with the ability to develop fresh content and campaign ideas
• Comfortable working in a fast‑paced, guest‑focused environment
• Proficient with tools such as Canva, Meta Business Suite, Google Workspace, and basic analytics/reporting tools
• Basic photography/video editing skills are a strong advantage
• Experience with hotel, restaurant, travel, or lifestyle brands is highly preferred

Monthly Salary: PHP16,000 + PHP5,000 monthly incentives