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JRC VISA CONSULTANCY and IMMIGRATION SERVICES in Cebu City seeks a Marketing Lead to plan and execute digital and traditional marketing strategies, create content across platforms, develop brand guidelines, manage budgets, and conduct market research.
The ideal candidate holds a Bachelor's in Marketing Management, with at least one year in sales, strong analytical skills, and good communication in English/Tagalog. Experience in a fast-paced environment is preferred.
About the role
This role involves collaborating with visa specialists and sales teams to plan and execute digital and traditional marketing strategies. You will create engaging content across multiple platforms, develop brand guidelines, manage budgets, and conduct market research to support targeted marketing campaigns.
Key responsibilities
Collaborate with visa specialist/sales to plan digital and traditional marketing collaterals
Create engaging content for Facebook, YouTube, and other various media platforms
Develop comprehensive brand guide that accurately reflects the company's identity and reputation
Monitor and manage project budgets efficiently
Conduct thorough market research to identify the target audience's needs, wants, habits, interests, and other relevant factors for creating marketing campaigns
Analyze previous successful campaigns to discern strengths, weaknesses, and identify areas for improvement
Regularly review and assess the progress and success of marketing campaigns to make necessary adjustments and propose new initiatives
Provide weekly and monthly reports with detailed performance results
Attend exhibits or conferences on behalf of the company for skill enhancement
Collaborate with team members and employees of other departments to achieve company goals
About you
Bachelor's degree in Marketing Management or a related degree
Preferably with a minimum of one year of experience in sales
Strong reading comprehension and analytical skills
Moderate communication skills (English/Tagalog)
Prompt in task execution
Adaptability to a fast-paced environment
Knowledge or skills in driving is a plus
Knowledge on social networking and social analytic tools