Marketing Manager

Private Advertiser; Aklan; On-site; PHP 600,000 - 850,000; Full time

Job summary

Private Advertiser in the Philippines is seeking a results-driven hotel marketing professional to lead campaigns across paid digital, email, CRM and booking channels. You will manage budgets, timelines and cross-functional coordination to strengthen market presence and convert demand into bookings.

The role emphasizes using GA4, Google Ads, Meta Ads Manager and CRM tools to analyse performance, report outcomes and optimise future activity, with a focus on guest acquisition and revenue growth.

Qualifications

• 3–5 years of hotel marketing experience, including ownership of campaigns and budgets.
• Experience with hotel booking channels, paid digital campaigns and marketing performance reporting.
• Working knowledge of GA4, Google Ads, Meta Ads Manager and a CRM or email platform.

Responsibilities

• Develop and execute integrated hotel marketing campaigns across paid digital, email, CRM and booking channels.
• Own campaign planning, timelines, budgets and coordination with internal teams and external partners.
• Monitor campaign performance and produce clear reports using relevant analytics and advertising platforms.
• Track how campaigns contribute to bookings, qualified leads and revenue, and use insights to optimise future activity.
• Coordinate marketing content and communications to maintain a consistent and compelling hotel brand presence.
• Identify opportunities to improve guest acquisition, channel performance and return on marketing investment.

Skills

Strong writing

Planning

Coordination

Stakeholder management

Tools

GA4

Google Ads

Meta Ads Manager

CRM platform

Job description

About the role

Lead marketing initiatives that strengthen the hotel's market presence, attract guests and convert demand into bookings and revenue. You will manage campaigns across hotel booking channels and digital platforms, using performance insights to improve results and support the hotel's commercial goals.

Key responsibilities

• Develop and execute integrated hotel marketing campaigns across paid digital, email, CRM and booking channels.
• Own campaign planning, timelines, budgets and coordination with internal teams and external partners.
• Monitor campaign performance and produce clear reports using relevant analytics and advertising platforms.
• Track how campaigns contribute to bookings, qualified leads and revenue, and use insights to optimise future activity.
• Coordinate marketing content and communications to maintain a consistent and compelling hotel brand presence.
• Identify opportunities to improve guest acquisition, channel performance and return on marketing investment.

What we're looking for

• 3–5 years of hotel marketing experience, including ownership of campaigns and budgets.
• Experience with hotel booking channels, paid digital campaigns and marketing performance reporting.
• Working knowledge of GA4, Google Ads, Meta Ads Manager and a CRM or email platform.
• Ability to demonstrate how campaigns generated bookings, qualified leads or revenue.
• Strong writing, planning and coordination skills.
• Experience with a newly opened hotel or integrated resort is an advantage.
• Strong analytical, organisational and stakeholder management skills, with the ability to manage multiple priorities.