DIGITAL MARKETING ASSOCIATE

S&L Fine Foods; Batangas City; On-site; PHP 300,000 - 540,000; Full time

Job summary

S&L Fine Foods is seeking a Digital Marketing Specialist to manage our resort's social media, content creation, and campaign execution. You will ensure accurate information across platforms and coordinate with the reservations team to optimize bookings.

You will develop promotional materials, analyze engagement, and drive revenue through online and offline marketing initiatives. Experience in branding and online advertising is essential for success.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• Experience managing social media and content across platforms.
• Ability to plan and execute promotional campaigns.
• Strong branding and audience engagement skills.

Responsibilities

• Manage resort's social media accounts and digital platforms.
• Develop and implement content calendars and campaigns.
• Monitor inquiries, responses, and reviews; coordinate with reservations.
• Keep information updated on platforms (rates, packages, booking).
• Monitor performance and bookings generated from marketing efforts.

Skills

Social media management

Content creation

Advertising campaigns

Brand management

Education

Bachelor's degree in Marketing or related field

Tools

Facebook Ads Manager

Google Analytics

Canva

Adobe Premiere Pro

Job description

A. Digital Marketing and Social Media Management

1. Manage the resort’s official social media accounts and other relevant digital platforms.

2. Develop and implement content calendars, promotional campaigns, and engaging marketing content, including photos, videos, reels, stories, and advertisements.

3. Monitor and respond to online inquiries, comments, messages, and reviews, coordinating with the reservations team when necessary.

4. Maintain accurate and updated information on the resort’s digital platforms, including rates, packages, facilities, and booking details.

5. Monitor social media performance, audience engagement, inquiries, and marketing-generated bookings.

B. Content Creation and Brand Management

1. Capture, edit, and produce high-quality photos, videos, graphics, and promotional materials showcasing the resort’s facilities, services, activities, and guest experiences.

2. Create marketing materials for digital and print use, including posters, brochures, flyers, banners, and promotional advertisements.

3. Ensure consistent branding, accurate information, and professional presentation across all marketing channels.

4. Maintain an organized library of marketing materials and secure necessary consent for the use of identifiable guest content.

C. Marketing Strategy and Campaign Development

1. Develop marketing plans and promotional campaigns for management review and approval.

2. Identify target markets, analyze competitors, research market trends, and recommend strategies to improve the resort’s competitiveness.

3. Propose promotional packages and campaigns to increase room occupancy, day-tour sales, food and beverage revenue, event bookings, and repeat visits.

4. Identify opportunities to increase sales during weekdays, off-peak seasons, holidays, and special occasions.

5. Establish campaign objectives, timelines, budgets, and performance measures.

D. Advertising and Online Sales

1. Plan and manage for approval a paid advertising campaigns on Facebook, Instagram, TikTok, Google, and other relevant platforms.

2. Monitor advertising costs, campaign performance, inquiries, conversions, and return on advertising spend when data is available.

3. Recommend improvements to the resort’s website, Google Business Profile, online visibility, booking process, and online travel agency listings.

4. Coordinate with the reservations and sales teams to ensure accurate promotional information and convert marketing inquiries into confirmed bookings.

E. Traditional Marketing and Business Partnerships

1. Develop offline promotional activities, including printed advertisements, tourism promotions, trade events, and local marketing initiatives.

2. Build relationships with travel agencies, tour operators, corporate clients, event organizers, influencers, tourism offices, and local businesses.

3. Propose and coordinate approved partnerships, referral programs, group packages, influencer collaborations, and corporate sales opportunities.

4. Identify opportunities to generate group bookings, company outings, team-building events, celebrations, and other revenue-generating activities.

F. Promotions, Events, and Guest Engagement

1. Develop and promote seasonal campaigns, holiday offers, resort activities, dining experiences, and special events.

2. Coordinate with relevant departments to ensure that marketing campaigns are accurate and operationally feasible.

3. Gather and review guest feedback, online reviews, and customer inquiries to improve marketing strategies and guest engagement.

4. Support repeat bookings, referrals, upselling, and customer loyalty initiatives, subject to management approval and applicable privacy requirements.

G. Reporting, Budget, and Administrative Responsibilities

1. Prepare monthly marketing reports covering campaigns, social media performance, inquiries, bookings, revenue contributions, expenses, and recommendations.

2. Monitor marketing budgets, document expenditures, and submit expense requests for approval before making financial commitments.

3. Maintain records of campaigns, leads, partnerships, marketing materials, and performance results.

4. Ensure compliance with company policies, advertising regulations, intellectual property requirements, and data privacy standards.

5. Perform other reasonable marketing-related duties assigned by management.

KEY PERFORMANCE INDICATORS (KPIs)

Performance will be evaluated based on management-approved targets, including:

1. Brand Awareness and Engagement – Audience growth, reach, engagement, and content performance.

2. Lead Generation – Qualified inquiries from digital, offline, and partnership activities.

3. Booking Conversion and Revenue – Confirmed bookings and attributable sales generated through marketing.

4. Advertising Efficiency – Cost per inquiry, cost per booking, and return on advertising spend, where measurable.

5. Campaign Execution – Timely delivery of approved campaigns and marketing materials within budget.

6. Business Development – Productive partnerships, referrals, corporate accounts, and group booking opportunities.

7. Reporting and Accountability – Accuracy and timely submission of marketing reports and supporting documentation.

DAILY ACCOMPLISHMENT REPORT AND WORK PLAN

1. Daily Reporting: Submit a Daily Accomplishment Report directly to the CEO at the end of each working day.

2. Required Details: Include completed tasks, content published, marketing activities, inquiries generated, campaign updates, departmental coordination, and other significant accomplishments.

3. Pending Tasks and Next Steps: Identify ongoing projects, pending activities, challenges encountered, and priorities for the next working day.

4. Supporting Documentation: Provide relevant links, screenshots, photos, campaign records, or other evidence of completed work when applicable.

5. Issue Escalation: Immediately report urgent concerns, significant customer feedback, advertising issues, delays, and other matters requiring management attention.

6. Timely Submission: Follow the reporting schedule, format, and communication channel prescribed by the CEO.

Accurate and timely daily reporting is a required responsibility of the position.

GENERAL EXPECTATIONS AND ACCOUNTABILITY

The Digital Marketing Specialist is expected to take a proactive role in managing the resort’s overall marketing activities, developing creative strategies, generating qualified inquiries, increasing bookings, and contributing to revenue growth.

The position extends beyond social media posting and includes campaign planning, content production, advertising, business development, performance monitoring, and sales support.

All marketing plans, advertising expenditures, discounts, promotional packages, partnership agreements, and public communications requiring management approval must be approved before implementation.